Marketing campaigns are organized, strategy efforts to promote a specific company goal. Well-planned marketing campaigns help you promote a focused effort that guides consumers toward the desired action. HubSpot has published ‘The Ultimate Guide to Marketing Campaigns’. Allie Decker says, “Marketers have a wealth of choices when deciding what kind of marketing campaign to build. So, how do you make the right choice? In our 2023 Marketing Strategy and Trends Report, we found that data-informed marketing strategies have become the most popular type of marketing campaign. Brands... [...]

Semrush has published a new video ‘How to Effectively Measure Marketing Campaigns’ sharing the ways to measure your marketing campaign success. The Semrush team says, “Looking for the best way to measure a variety of facets of your digital marketing campaigns in little to no time? Watch this video to explore best practices when using Google Analytics, Search Console, and Tag Manager. We’re also throwing in ways to use Semrush tools for SEO reporting, gauging competitor performance, and more.” Semrush  [...]

Creativity and authenticity are the two most important elements of your digital marketing campaigns. Successful marketing campaigns can help you to achieve your advertising and marketing goals of making more profit. Search Engine Watch contributor Shane Barker has shared six ways to help you improve your digital marketing campaigns in 2020. Barker says, “Here are some of the best ways to get more out of your marketing campaigns this year: 1. Create more video content Videos have transformed the content marketing landscape. They have changed the way brands promote their... [...]

Your marketing campaigns speak for you. Influential campaigns help you by appealing to your audience and give a boost to your sales. Attest and Marketing Week have released a new guide called ‘The Marketing Leader’s Guide to Campaign Planning’. MW team says, “You know how to set up a campaign. But how can you elevate your current campaign planning process, decrease time spent on execution, and increase the ROI overall? We’ve got you covered. Download Attest’s brand new Guide to Campaign Planning to hear first-hand advice from strategy experts at ZEAL Creative, Superheroes... [...]

HubSpot has published a Guide  to Marketing Campaigns. This six-step guide aims at helping marketers to design and execute successful marketing campaigns. Allie Decker says, “Creating an entire campaign might be complex, but it’s a pretty straightforward process — if you do it correctly. Planning your campaign is just as important as designing the fun stuff, such as the creative advertisements and conversion assets. Before you create what your audience will see, you must consider what you want them to do when they see it … or read it or hear it. (You get the gist.) I’ve organized... [...]

HubSpot columnist Lindsay Kolowich has shared 14 of the best advertising and marketing campaigns to help marketers design outstanding campaigns for their brands. Talking about the Nike campaign, Kolowich says, “Did you know that, once upon a time, Nike’s product catered almost exclusively to marathon runners? Then, a fitness craze emerged — and the folks in Nike’s marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the “Just... [...]

Caitlin Nicholson says, “For modern businesses, the key to being successful is to stay current. The advent and growth of the Internet and social media have made the world a smaller and more connected place. We are seeing a transition from business-to-consumer and business-to-business to human-to-human. Marketing initiatives must adapt accordingly. When developing a marketing campaign, you want it to evoke emotion with your customer base. So it’s important to understand different types of consumers, their habits, and their culture. Connected intimately to culture and identity is language.... [...]

Erin Haselk says, “It seems that every time I go into a store today, I am offered a loyalty card. From one of my favorite local restaurants to my shoe store VIP program, I feel like I am getting a host of emails and points at every turn. Statistics support my theory: according to a recent Experian Data Quality study, 91 percent of organizations use loyalty programs. Why did they become so prevalent? Today’s consumer is more empowered than ever before and driving major change within business. In the era of Yelp, digital channels and a 24/7 shopping cycle, organizations have less control. Just... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Value of Co-Campaigning: Two is Better Than One″. Baer says, “Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an”. The Value of Co-Campaigning: Two is Better Than One Jay Baer’s ‘Convince & Convert’ Blog  [...]