‘Four Steps for a Successful Multilingual Marketing Campaign’ – MarketingProfs
Caitlin Nicholson says, “For modern businesses, the key to being successful is to stay current. The advent and growth of the Internet and social media have made the world a smaller and more connected place. We are seeing a transition from business-to-consumer and business-to-business to human-to-human. Marketing initiatives must adapt accordingly.
When developing a marketing campaign, you want it to evoke emotion with your customer base. So it’s important to understand different types of consumers, their habits, and their culture.
Connected intimately to culture and identity is language. To better relate your product or service to consumers, try presenting those products and services in a way that identifies with consumers of a particular culture—via multilingual marketing.
A successful multilingual marketing campaign involves the following:
– Research
– Planning
– Execution
– Distribution”.
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