The year has almost ended and we should be gearing up to welcome the new year with sharpened marketing and promotion policies. Content marketing has been evolving year after year. To help marketers prepare their content marketing strategies for the coming year, Content Marketing Institute team has shared 85+ expert predictions for content marketing in 2019. Stephanie […]
Email is one of the most used marketing tools today. And as we know, most of our emails are now read on mobile devices. The addition of voice-based devices such as Amazon Alexa and Google Home have changed the way consumers access the information online. A new Alexa feature has given it the capability to […]
I’m attending WordCamp in Nashville. Learning a lot about future and recent past of WordPress. Listening now to Joost deValk, creator of the Yoast SEO plugin. He’s talking about how he built his “freemium model for his business. ” The most important news is that 2 days ago, WordPress 5.0 was released. This is a […]
Email marketing needs to be consistent as the consistency of your email campaigns can result into improved sales. But without a striking offer and email contents it is difficult to drive in more customers. Entrepreneur magazine contributor Reshu Rathi has shared six email marketing mistakes you should avoid. Rathi says, “Despite many years of predictions […]
Innovation is the key to growing your brand in today’s competitive environment. By reaching out the customers online in a varied ways you can turn them into customers. ReadWrite contributor Kunal Khullar says that Adaptive Ecommerce is one way marketers can choose to take their ecommerce to a new level. Khullar says, “The ever-evolving purchase […]
The Stories feature of all the social giants are in the wave. Today only we reported that Buffer has launched a Stories Creator. To help its users create great video stories, YouTube has also launched a Stories creation tool. This new tool is available to the YouTube creators with 10K+ subscribers. Todd Sherman, Product Lead […]
Buffer has launched Stories Creator tool for creating Facebook and Instagram Stories. Ash Read says, “Social media users are used to tapping through Stories at a fast rate and, as a marketer, you only have milliseconds to grab someone’s attention in Stories. It takes something special to make people stop in their tracks and pay attention. […]
Social media marketing is flourishing with plenty of promotional options that the brands are getting with the new social sites and their features. Hashtags have added an extra essence to the social marketing efforts. Buffer columnist Ash Read has shared a study on how Tommy’s Superfoods reached more than one million people with branded hashtag campaign. […]
According to a recent report, the low-code development platform market size is expected to grow from USD 4.32 billion in 2017 to USD 27.23 billion by 2022. The current low code domain encompasses mobile app building, business management softwares and website building. Econsultancy columnist Craig Hanna has shared an article on why marketers need low code platforms. Hanna says, “Many […]
Conversion rate optimization is an element that helps your strengthen your sales online. With various tactics you can try to improve your conversion rates but there are some that give good results. HubSpot contributor Robert Mening has shared three science-backed ways to help marketers improve conversions. Mening says, “With a clear understanding of the perceptual […]