Google publishes reintroduction to featured snippets
Google’s Danny Sullivan has published a new comprehensive guide to featured snippets under the title “A reintroduction to Google’s featured snippets”.
This guide explores the details of featured snippets and offers a glance on the challenges faced b Google while implement it.
Sullivan says, “Sometimes when you do a search, you’ll find that there’s a descriptive box at the top of Google’s results. We call this a “featured snippet.” In this post—the first in a new series going behind-the-scenes on how Google Search works—we’ll explore when, where and why we provide featured snippets.
What is a featured snippet?
Let’s start with a look at a featured snippet, in this case, one that appears for a search on “Why is the sky blue?”
We call these featured snippets because unlike our regular web listings, the page’s description—what we call a “snippet”—comes first. With featured snippets, we reverse the usual format. We’re featuring the snippet, hence the “featured snippet” name. We also generate featured snippets in a different way from our regular snippets, so that they’re easier to read.
We display featured snippets in search when we believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself. It’s especially helpful for those on mobile or searching by voice”.
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