Google’s Danny Sullivan has published a new comprehensive guide to featured snippets under the title “A reintroduction to Google’s featured snippets”.

This guide explores the details of featured snippets and offers a glance on the challenges faced b Google while implement it.

Sullivan says, “Sometimes when you do a search, you’ll find that there’s a descriptive box at the top of Google’s results. We call this a “featured snippet.” In this post—the first in a new series going behind-the-scenes on how Google Search works—we’ll explore when, where and why we provide featured snippets.

What is a featured snippet?

Let’s start with a look at a featured snippet, in this case, one that appears for a search on “Why is the sky blue?

We call these featured snippets because unlike our regular web listings, the page’s description—what we call a “snippet”—comes first. With featured snippets, we reverse the usual format. We’re featuring the snippet, hence the “featured snippet” name. We also generate featured snippets in a different way from our regular snippets, so that they’re easier to read.

We display featured snippets in search when we believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself. It’s especially helpful for those on mobile or searching by voice”.

A reintroduction to Google’s featured snippets

Google Blog


You May Also Like These Topics...

Barry Schwartz Talks All Things Google – UI, Algorithms and AI Spam [Video]

Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam. The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the […]

Sharing is caring

How to Optimize Existing Content for Featured Snippets [Video]

MOZ has published a new Whiteboard Friday video ‘How to Optimize Existing Content for Featured Snippets’ featuring Crystal Carter. The MOZ team says, “In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to […]

Sharing is caring

Is Google Getting Worse? [Podcas]

Freakonomics has published a new podcast episode ‘Is Google Getting Worse?’. The Freakonomics team says, “The power of that revelation faded, as revelations do, and we all began to take Google for granted. When you needed some information, you just typed a few words into the search box and, very quickly, you got the answer […]

Sharing is caring

Guide to Google’s Featured Snippets Optimization

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. […]

Sharing is caring
Sharing is caring