The latest article on Business Insider is titled “Here’s How The Sprawling Mobile Advertising Ecosystem Really Works”.

Marcelo Ballve says, “Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex.

Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps“.

Here’s How The Sprawling Mobile Advertising Ecosystem Really Works

Business Insider

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