‘Here’s How The Sprawling Mobile Advertising Ecosystem Really Works’ – Business Insider
The latest article on Business Insider is titled “Here’s How The Sprawling Mobile Advertising Ecosystem Really Works”.
Marcelo Ballve says, “Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex.
Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps“.
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