Search Engine Journal has published an article explaining how to create certified fast website to compete in 2025. The SEJ team says, “Imagine clicking on a website only to wait several seconds for it to load. Frustrating, right? Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities. Research finds that B2C websites that load in one second or less have conversion rates three times higher than those that load in five seconds or more. Conversion rates are... [...]

High-quality website imagery enhances user engagement, builds trust, and creates a strong visual identity. Sharp, relevant images improve aesthetics, communicate brand values, and drive conversions effectively. HubSpot contributor Erica Santiago has published an article featuring useful tips for designing great website imagery. She says, “In addition to the types of images I mentioned above, other kinds of website imagery are: Logos It would be an understatement to say that logos are important to your website. I‘d argue they’re crucial to building brand recognition, trust, and credibility. Denim... [...]

Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy that drives traffic and conversions. We discuss the impact of low-quality content, why keeping blog post dates can actually build trust, and how tools like Semrush can help you identify and improve underperforming... [...]

A well-designed website is crucial for creating a strong first impression, enhancing user experience, and building credibility. It helps attract and retain visitors, ultimately driving business growth and success. Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy... [...]

Global websites are essential for businesses to reach international audiences and expand their market presence. They ensure accessibility, cultural relevance, and effective communication across diverse regions. Search Engine Journal contributor Motoko Hunt has published an article on creating effective global websites for local audiences. She says, “In this article, we learn from successful global businesses such as IKEA, McDonald’s and KFC and apply that to global website best practices. Language And Cultural Product Adaptation It is essential to understand and implement locally unique... [...]

MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites relying on HTML and CSS and JavaScript limited to minor enhancements like animations. Today, entire websites are built with JavaScript, shifting the workload from servers to browsers. This means that search bots, including Googlebot, must render pages... [...]

Site Reputation Abuse refers to malicious activities aimed at tarnishing or exploiting the reputation of a website for personal or financial gain. This can involve tactics like fake reviews, phishing attempts, or spreading misleading information to damage credibility or manipulate user trust. MOZ expert Dr. Peter J. Meyers has published an article explaining site reputation abuse. He says, “Back in March of this year, Google sounded an early warning about a new set of spam policies taking effect in May, including Site Reputation Abuse (sometimes known as “parasite SEO”), defined... [...]

An effective website home page creates a strong first impression, guiding visitors to key information and building trust. It sets the tone for user experience, influencing engagement and conversions. Search Engine Journal contributor Lee Wilson has published an article featuring 25 examples of well-designed homepages. He says, “From your homepage, you have the first opportunity to establish positive brand recognition and clearly define the company’s value proposition to new and repeat users. A homepage has many practical functions, too, such as: Making an impactful first impression. Driving... [...]

Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Researchers’. The GSC team says, “Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri... [...]

A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Understanding how users experience your website’. The GSC team says, “In this episode of Search Off the Record, we’re learning all about user experience research (UXR) and how getting a better understanding of how your users... [...]