A well-designed website is crucial for creating a strong first impression, enhancing user experience, and building credibility. It helps attract and retain visitors, ultimately driving business growth and success. Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy... [...]

Global websites are essential for businesses to reach international audiences and expand their market presence. They ensure accessibility, cultural relevance, and effective communication across diverse regions. Search Engine Journal contributor Motoko Hunt has published an article on creating effective global websites for local audiences. She says, “In this article, we learn from successful global businesses such as IKEA, McDonald’s and KFC and apply that to global website best practices. Language And Cultural Product Adaptation It is essential to understand and implement locally unique... [...]

MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites relying on HTML and CSS and JavaScript limited to minor enhancements like animations. Today, entire websites are built with JavaScript, shifting the workload from servers to browsers. This means that search bots, including Googlebot, must render pages... [...]

Site Reputation Abuse refers to malicious activities aimed at tarnishing or exploiting the reputation of a website for personal or financial gain. This can involve tactics like fake reviews, phishing attempts, or spreading misleading information to damage credibility or manipulate user trust. MOZ expert Dr. Peter J. Meyers has published an article explaining site reputation abuse. He says, “Back in March of this year, Google sounded an early warning about a new set of spam policies taking effect in May, including Site Reputation Abuse (sometimes known as “parasite SEO”), defined... [...]

An effective website home page creates a strong first impression, guiding visitors to key information and building trust. It sets the tone for user experience, influencing engagement and conversions. Search Engine Journal contributor Lee Wilson has published an article featuring 25 examples of well-designed homepages. He says, “From your homepage, you have the first opportunity to establish positive brand recognition and clearly define the company’s value proposition to new and repeat users. A homepage has many practical functions, too, such as: Making an impactful first impression. Driving... [...]

Google Trends is a powerful tool for identifying real-time interest and tracking keyword popularity over time, helping researchers understand current consumer interests. It provides insights into seasonal trends, geographic data, and emerging topics, making it invaluable for strategic decision-making. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Researchers’. The GSC team says, “Discover how Google Trends data can be used to research economic and health indicators. In this episode, Daniel Waisberg and Omri... [...]

A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Understanding how users experience your website’. The GSC team says, “In this episode of Search Off the Record, we’re learning all about user experience research (UXR) and how getting a better understanding of how your users... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for International Websites’. The GSC team says, “Want to expand your website’s reach to a global audience? Should your website be multilingual for SEO purposes? Join Martin Splitt from the Google Search team as he explores three essential aspects of creating and managing websites for diverse language and regional audiences. ”  [...]

Free website builders provide an accessible platform for individuals and small businesses to create a professional online presence without coding skills. They offer cost-effective solutions to design and launch websites quickly, promoting brand visibility and growth. HubSpot contributor Caroline Forsey has published an article featuring eight free website builders for 2024. She says, “If you’ve been considering building a website for some time, you’re likely familiar with your options. The most common method is buying a web hosting plan and domain name and installing your preferred CMS,... [...]

Faceted navigation allows users to refine search results by applying multiple filters based on specific attributes, enhancing the user experience in large databases or e-commerce sites. It improves discoverability and relevance by organizing complex information into easily navigable categories. Search Engine Journal contributor Natalie Hoben has published an article featuring explaining faceted navigation. She says, “The number of highly related pieces of content continues to grow significantly, and different links may be going to all of these different versions of a page, which can dilute... [...]