Faceted navigation allows users to refine search results by applying multiple filters based on specific attributes, enhancing the user experience in large databases or e-commerce sites. It improves discoverability and relevance by organizing complex information into easily navigable categories.

Search Engine Journal contributor Natalie Hoben has published an article featuring explaining faceted navigation.

She says, “The number of highly related pieces of content continues to grow significantly, and different links may be going to all of these different versions of a page, which can dilute link equity and thus affect the page’s ranking ability as well as create infinite crawl space.

You need to take certain steps to ensure that search engine crawlers aren’t wasting valuable crawl budgets on pages that have little to no value.

Canonicalization

Turning facet search pages into SEO-friendly canonical URLs for collection landing pages is a common SEO strategy.

For example, if you want to target the keyword “gray t-shirts,” which is broad in context, it would not be ideal to focus on a single specific t-shirt. Instead, the keyword should be used on a page that lists all available gray t-shirts. This can be achieved by turning facets into user-friendly URLs and canonicalizing them.”

Faceted Navigation: Best Practices For SEO

Search Engine Journal

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