The important thing about marketing messages, however well crafted, is that they need to be presented to people who have a need and a desire for what you are selling. Otherwise the effort (and expense) is wasted. New software, called Social Lead Chief 2.0, helps you find Facebook members who are looking for what you are selling, so that your sales message can be presented to them. It finds these people by inserting quizzes, surveys and polls in the Facebook newsfeed. In a nutshell, here is what it can do for you: ■ Run Viral quizzes in people’s Newsfeed. ■ Use the lead capture form for any... [...]