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Friday, May 7, 2021

Strategies to Build Remarketing Audiences in Google and Facebook

Remarketing refers to tracking visitors to your website who didn’t buy and when they visit a platform supporting remarketing (for example, Facebook) showing them an ad, to have a second chance to make the sale. The term comes from the idea that during their original visit, you marketed to them. The later ad “remarkets” to them. Seer Interactive’s Ashton Underwood has shared an article highlighting ways to create remarketing audiences in Google and Facebook networks. Underwood says, “The last time we saw you, we shared our tips and tricks in setting up a holistic paid... [...]

Using Responsive Display Ads for Remarketing

Remarketing or retargeting is the marketing concept in which you reconnect with users who have visited your website in the past. It is done with the help of display ads. Portent contributor Timothy Johnson has shared some useful tips on how to use responsive display ads for remarketing. Johnson says, “There are many different ways to remarket to users, but for this post, we are going to focus on remarketing via Google and the Google Display Network. First, we’ll cover how to jump into Google display remarketing, and then how to use responsive display ads. How to Get Started... [...]