Remarketing or retargeting is the marketing concept in which you reconnect with users who have visited your website in the past. It is done with the help of display ads.

Portent contributor Timothy Johnson has shared some useful tips on how to use responsive display ads for remarketing.

Johnson says, “There are many different ways to remarket to users, but for this post, we are going to focus on remarketing via Google and the Google Display Network. First, we’ll cover how to jump into Google display remarketing, and then how to use responsive display ads.

How to Get Started With Google Display Remarketing

To get started with standard display remarketing, you need to have a few things set up first.

Audiences

Most notably, you need audiences to remarket to. You can build audiences either directly in Google Ads or Google Analytics:

Screenshot of where to create audience lists in Google Ads
Where to build audience lists in Google Ads
Screenshot of where to create audience lists in Google Analytics
Where to build audience lists in Google Analytics

When building audiences, think about your site’s overall traffic. Audiences must have about 1,000 users on them before Google makes them eligible to target with ads”.

How to Use Responsive Display Ads for Remarketing at No Cost

Portent


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