Marketers who do videos have many options from doodles to stand-up announcers to screencasts (capturing what is happening on their computer screen as they demo a product). A simple screencast sales video can be a great success and sell a lot of the product. You may be tempted to ask, “What does this video do that others don’t?”Lon Naylor and Joey Xoto, two expert video marketers, answer that question for you in a free video presentation they just created. It’s the first of 3 videos they are planning to release in the run-up to a product launch coming in a few days.You can watch the video... [...]