You can achieve the best SEO performance by combining content creation with keyword research. Keyword research continues to evolve with the new tools and tactics. Search Engine Watch contributor Ann Smarty has published an in-depth article highlighting three critical keyword research trends you must embrace. She says, “Google’s understanding and treatments of keywords has changed completely. 1. Exact-match keywords are getting obsolete Google has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index. And they succeeded. It... [...]

Keyword research allows you to identify the right terms that can help you increase your chances of ranking in Google search. Search Engine Watch contributor Ann Smarty has shared three critical keyword research trends you must embrace. She says, “We seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page. In the meantime, Google’s understanding and treatments of keywords has changed completely. 1. Exact-match keywords... [...]

Comprehensive keyword research helps you identify the words and phrases that may work best for your business to feature in the search engine result pages (SERP). Search Engine Watch contributor Ann Smarty has published an article highlighting three critical keyword research trends you must embrace. She says, “If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” In the meantime, Google’s understanding... [...]