The old adage, “Perception is Reality” applies to marketing. No matter how good you product is, your sales will be limited unless you present the product creatively and effectively. To help you raise your product presentation above the ordinary, whether online, in a webinar or in a sales meeting, Andy Benson has created Powerhouse Presentations. If you are going to present your offer well, research will be needed. Then presentation strategy must be developed; call it an outline of the important points about what you are selling. Then you fill in the outline with the actual content... [...]