Full-funnel marketing refers to an approach that begins at the top of the funnel by casting a wide net to capture as many leads as possible. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert. PPCexpo has published ‘A Step-by-Step Guide to Success Through Full-Funnel Marketing’. The PPCexpo team says, “Full-funnel marketing is a game-changing strategy that can help your business to increase return on investment (ROI) and drive growth. It focuses on... [...]