Steps To Create Your Marketing Calendar

A marketing calendar is a strategic tool that helps businesses plan and organize their marketing activities over a set period, typically a year. By outlining campaigns, promotions, and important dates, it ensures cohesive messaging, timely execution, and effective allocation of resources. HubSpot contributor Ramona Sukhraj has published an article featuring steps to create your marketing calendar. She says, “Depending on your team’s needs and workflows, you may also want to include details like the platform or channel, project description, assignees, deadlines, status, and resource links... [...]