This is a reminder for the Adweek webinar to be held on March 19, 2024. Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to stay ahead in the dynamic world... [...]

Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge—but only if you know the best strategies to use it. Adweek is hosting a webinar ‘How AI Is Transforming Media Activation’ on Tuesday, March 19, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to stay ahead in the dynamic world of AI-powered media activation from Ericka Podesta McCoy, CMO of Resonate.... [...]