The Consumer-Defined Future of Streaming is Here [Report]

Ad-supported video (AVOD) is now becoming the hot new trend – even among SVOD services that have historically been opposed to advertising. Infillion has published a new report ‘The Consumer-Defined Future of Streaming is Here’. The Infillion team says, “In this proprietary study, we explore streaming viewer behavior, consumer perceptions relative to ad targeting, data privacy and personalization, and receptivity to new streaming features. Key findings include: 73% of consumers feel the ads they see are repetitive 67% of consumers prefer ad-supported streaming options to ad-free... [...]