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SEO ranking refers to a website’s position on search engine results pages (SERPs) based on its relevance and quality. Ranking factors include keywords, backlinks, site speed, mobile-friendliness, and content quality, which influence visibility and traffic. Semrush has published ‘Your Guide to SEO Ranking and Ranking Factors’. Rachel... [Read more]

Search Engine Journal has published ‘TikTok Marketing: An In-Depth Guide For Brands’. Shelly Walsh says, “In this article, we will be looking at how businesses can get started using TikTok for marketing and how you can take full advantage of this short-video platform for your brand. Why Use TikTok For Marketing? TikTok exploded onto... [Read more]

1. Overview of LucidFluencer AI LucidFluencerAI allows you to create a highly engaging social media influencer effortlessly. This innovative tool generates influencers that are always active, compliant, and capable of going viral, enabling you to build an influencer empire without personal involvement or compromising on quality. You may have noticed... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How Beehive Uses ‘Drop Marketing’ To Create Buzz’. The HubSpot team says, “Kipp and Kieran dive into the world of ‘drop marketing’... [Read more]

A Marketing Strategy Framework is a structured approach for businesses to identify target audiences, define value propositions, and outline tactics to achieve marketing goals. It helps streamline decision-making, ensuring consistency and effectiveness in reaching and engaging customers. Social Media Examiner... [Read more]

For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default. Content Marketing Institute is hosting a webinar ‘The People vs. The Editorial Calendar’ on Thursday, January 9, 2025, at 1.00 pm EST. The CMI team says, “Join Ryan Brock, chief solution officer at DemandJump,... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Internal, International, and Subdomain Cannibalization’ featuring Jon Earnshaw. He says, “My name is Jon Earnshaw. I’m the Chief Product Evangelist at Pi Datametrics, and today, I’m going to be talking about a subject that has been super close to my heart... [Read more]

Instagram’s latest algorithm updates prioritize authentic engagement, rewarding content that fosters meaningful interactions. For business owners, this highlights the importance of creating relatable, interactive posts to boost visibility and connect with their audience effectively. The latest ‘HubSpot Marketing’ video is titled... [Read more]

Lead generation tools are essential for identifying and attracting potential customers, helping businesses expand their client base. They streamline data collection, automate follow-ups, and improve conversion rates effectively. HubSpot contributor Jason Levin has published an article on using free SaaS tools as for lead generation.  He says, “In... [Read more]

Anticipation marketing involves creating excitement and demand for a product or service before its launch. It leverages teasers, pre-orders, and sneak peeks to build curiosity and engage audiences early. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Anticipation... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘How to drive conversions with influencer marketing’. The Wix team says, “Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don’t? Wix’s Mordy... [Read more]

In a recent eye-opening webinar, John Thornhill and Omar Martin unveiledMaster Affiliate Profits (MAP), a transformative system set to redefine the affiliate marketing landscape. The session, which you can watch here, highlighted the shortcomings of existing affiliate platforms and introduced their plan to upend affiliate marketing. The webinar elicited... [Read more]