Latest News

Backlinks boost a site’s authority and credibility, signaling trustworthiness to search engines. High-quality backlinks improve search rankings and drive organic traffic. Semrush has published a new video ‘How to Create Backlinks to Your Site’. It covers the following: What are Backlinks and how do they work? (Definition & Importance) Why... [Read more]

Direct-to-consumer (DTC) marketing enables brands to sell products directly to customers, bypassing traditional retail channels. It focuses on personalized experiences, leveraging digital platforms to build strong customer relationships and drive brand loyalty. Digital Marketing Institute has published a new episode of ‘Ahead of the Game’... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How AI Is Changing Product-Led Growth At Hubspot’ featuring Chris Miller. The HubSpot team says, “Kipp and Kieran dive into the transformative... [Read more]

A content audit systematically evaluates existing content to assess its performance, relevance, and alignment with business goals. It helps identify gaps, optimize strategies, and improve user engagement through actionable insights. HubSpot contributor Kayla Carmicheal has published an article on running a content audit in 2025. It is based on tips... [Read more]

LeadsMate AI is for you if you are prepared to elevate your lead generation strategy? If you’re tired of pursuing leads that don’t deliver and juggling various costly tools, it’s time for a change of strategy. LeadsMate AI is launching today, and you’re invited to get an exclusive first glimpse during the pre-launch webinar at 10 AM EST/NYT... [Read more]

Paid media marketing uses advertising platforms like Google Ads and social media to promote content and reach targeted audiences quickly. By optimizing budgets and leveraging data-driven strategies, it ensures measurable results and maximized ROI. Search Engine Journal contributor Brooke Osmundson has published an article on paid media marketing in... [Read more]

Email marketing in 2025 leverages advanced AI and personalization to deliver highly targeted, engaging content tailored to individual customer preferences. With dynamic design and integration of interactive elements, it remains a cost-effective tool for boosting engagement and driving conversions. Search Engine Journal contributor Ben Steele has published... [Read more]

A drop in website traffic can result from technical issues like broken links or slow loading speeds, changes in search engine algorithms, or decreased engagement due to outdated or irrelevant content. External factors such as increased competition or shifts in user behavior may also contribute. MOZ contributor Tom Capper has published an article highlighting... [Read more]

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Will your audience actually care? How to gauge interest’. The Wix team says, “How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Wrapping up 2024’. The GSC team says, “As 2024 comes to a close, we’re reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding... [Read more]

AI transformation is revolutionizing industries by automating processes, enhancing decision-making, and enabling personalized experiences. This shift empowers businesses to innovate, optimize efficiency, and stay competitive in a rapidly evolving digital landscape. MarTech contributor Chris Wood has published an article featuring 2025 predictions on... [Read more]