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Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team... [Read more]

This is a reminder for the Adweek webinar to be held on October 16, 2024. Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term... [Read more]

SEO tools are essential for analyzing website performance, identifying keyword opportunities, and optimizing content. They help streamline SEO strategies, improve search rankings, and enhance overall digital marketing efforts. Search Engine Journal has published an article featuring 16 essential paid SEO tools that are worth the money. The SEJ team... [Read more]

In 2024, content marketing emphasizes personalization, AI-driven insights, and interactive formats to engage audiences more effectively. High-quality, tailored content that addresses user intent remains key to building trust and driving conversions. Adweek is hosting a webinar ‘Embrace ‘Found’ Content for Better Brand Storytelling’... [Read more]

Keyword intent reflects the purpose behind a user’s search query, whether it’s informational, navigational, or transactional. Understanding keyword intent helps create content that aligns with user needs, improving search relevance and engagement. MOZ contributor Jo Cameron has published an article answering the question “What Is Keyword... [Read more]

Every marketer needs high quality graphics to attract attention. Mega Graphic Bundle is high-quality, but is not one of the high-priced graphics packages we often see advertised. You will be happy to see the price of these 1600+ graphics in these niches: ➤ Education ➤ Social Media ➤ Health ➤ Yoga and Meditation ➤ Real Estate ➤ Medical ➤... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘We Put ChatGPT’s Advanced Voice Mode To The Test – Live Sales Call’. The video covers the following: Having AI act as business development... [Read more]

B2B product positioning focuses on clearly communicating the unique value and benefits of a product to meet the specific needs of business clients. Effective positioning differentiates the product from competitors, helping it resonate with target markets. Social Media Examiner has published the latest Social... [Read more]

This is a reminder for the Adweek webinar to be held on October 15, 2024.  With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’... [Read more]

Improving SEO performance involves optimizing keywords, enhancing page speed, and creating high-quality, relevant content. Regularly updating and refining SEO strategies can help maintain visibility and drive more organic traffic. Semrush has published a new video ‘Boost Your SEO Performance: How to Find the Best Keywords’. The video covers... [Read more]

SEO content is crucial for improving a website’s visibility on search engines, driving organic traffic. Well-optimized content enhances user experience and boosts rankings, increasing online reach and engagement. MOZ has published the latest Whiteboard Friday video ‘SEO Content Has a Packaging Problem’ featuring Bernard... [Read more]

Search Engine Journal contributor Bill Franklin has published an article featuring a check list on getting quality SEO content out of Generative AI. He says, “With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation tool for any brand trying to maximize its visibility, engagement, and performance... [Read more]