Latest News

Google algorithm updates refine search rankings, impacting website visibility and SEO strategies. Brands and marketers must adapt to these changes to maintain or improve their online presence. Digital Marketing Institute contributor Clark Boyd has published an article highlighting the impact of Google algorithm updates. He says, “The 2024 Google... [Read more]

Google Analytics alternatives offer robust tracking and analytics features, often with enhanced privacy and customization options. These tools provide diverse insights to help businesses optimize their online performance without relying on Google’s ecosystem. Semrush contributor Tan Siew Ann has published an article featuring 15 best Google Analytics... [Read more]

Backlink builders focus on creating high-quality links from other websites to improve a site’s search engine ranking. Their strategies enhance a website’s authority and visibility online. Ahrefs contributor Ryan Law has published an article featuring 50 best bootstrapped backlink builders for 2024. He says, “In this article, we’re... [Read more]

Content Marketing Institute has published a new video ‘What’s Your Data Standards Plan?’. The CMI team says, “In new research from Claravine and Advertiser Perceptions, 98% of agencies and 81% of client marketers agree that their company will lose market share without a data standards practice. Though it’s challenging to reach... [Read more]

This is a reminder for the SEJ webinar to be held on October 23, 2024.  Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord... [Read more]

Robots.txt is a file used by websites to instruct search engine crawlers on which pages to index or avoid. It helps manage site visibility in search engine results and control the behavior of web crawlers. Search Engine Journal has published ‘A Guide To Robots.txt: Best Practices For SEO’. Vahan Petrosyan says, “Understanding how to... [Read more]

In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media... [Read more]

NotebookLM is an AI-powered tool by Google that helps users explore ideas, generate summaries, and answer questions using their notes. It enhances productivity by turning personal documents into interactive and insightful resources. HubSpot has published the latest episode of ‘Marketing... [Read more]

Missed Day 1 or 2 of the DropServe Games? There’s still time to tap into 50,000,000+ wealthy buyers world-wide. The Games began Saturday. They offer you free training in selling to wealthy people. However, the games end today. If you missed an earlier game, there are make-up sessions today. Hundreds of people are participating, laying the foundations... [Read more]

Google’s Helpful Content Update (HCU) aims to prioritize content that is useful, people-first, and genuinely helpful over content created solely for search engine rankings. It encourages websites to focus on providing valuable information that meets user needs. MOZ has published the latest Whiteboard Friday video ‘Google HCU:... [Read more]

In today’s competitive B2B landscape, retaining customers is just as crucial as acquiring new ones and, when done effectively, it often proves to be easier. Search Engine Journal is hosting a webinar ‘5 B2B Customer Retention Strategies To Drive Repeat Business’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team... [Read more]

When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. Adweek is hosting a webinar ‘Create Emotional Connections with CTV Viewers’ on Thursday, November 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover how tapping... [Read more]