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A positive website user experience is essential for engaging visitors and guiding them smoothly toward desired actions, like making a purchase or signing up. It builds trust and credibility, increasing the likelihood of customer retention and conversions. Google Search Central has published the latest episode of the Search Off the Record podcast titled... [Read more]

The post-sale process is crucial for building long-term customer relationships, as it ensures customer satisfaction and fosters brand loyalty. Effective follow-up after a sale can lead to repeat business, positive referrals, and valuable feedback for product and service improvements. Watch the latest HubSpot video ‘Seamless Success: How HubSpot... [Read more]

This is a reminder for the SEJ webinar to be held on November 6, 2024. In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Search Engine Journal is hosting a webinar ‘5 Growth Strategies To Drive Repeat Business & B2B Customer Retention’... [Read more]

SEO writing tools help optimize content for search engines by suggesting keywords, improving readability, and analyzing performance. These tools enhance visibility, driving more organic traffic to websites. Semrush contributor Bartłomiej Barcik has published an article featuring top 10 SEO writing tools for content optimization. Barcik says, “SEO... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Build Messages That Build Buy-In’ featuring Tamsen Webster. This episode covers the following: Why Marketers Struggle to Effect Change Effecting Change, Step... [Read more]

We advertised Email Expert about a week ago when the launch sale started. You might recall that its goal is to help you: ➤ Automate Lead Generation (for your own business or for clients) ➤ Build Your Email List ➤ Automate Email Marketing ➤ Sell More Products ➤ Earn More Affiliate Commissions ➤ Work Less, Earn More The launch is coming to... [Read more]

Digital Marketing Institute has published a new podcast episode ‘Owning your Brand on Google’. The DMI team says, “Are you making sure your brand appears the way you want to when people search for it in Google? That’s what ⁠Jason Barnard⁠ has set out to tackle for his clients, and in thie episode he downloads plenty of... [Read more]

In 2025, content and marketing will be driven by hyper-personalization and immersive experiences, using AI and interactive media to engage audiences. Brands will need to prioritize authenticity and sustainability to resonate with socially conscious consumers. Content Marketing Institute contributor Stephanie Stahl has published an article featuring... [Read more]

MOZ has published the latest Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return... [Read more]

The Explaindio Elements launch will soon end so we want you to have one last chance to pick up this Windows software before it is converted to a monthly fee. Here’s what Explaindio Elements can do: Create Attention Getting Animation Build Engaging Animated Scenes Produce Hollywood-Quality Promo Videos Make Creative Kinetic Typography Create High... [Read more]

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She... [Read more]

Keywords are vital in SEO as they help search engines understand the content of your site, making it easier for users to find you. Strategically placed keywords improve visibility and ranking in search engine results. MOZ contributor Tom Capper has published an article answering the question, ‘How Many Keywords Should You Target?’ He says,... [Read more]