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Video is an incredible tool that helps marketers strengthen their presence over the Internet. It helps them easily persuade people to become their customers. Entrepreneur contributor Tony Nwazor has shared five tips to help marketers improve their video marketing. Nwazor says, “Here are five simple strategies you can start with. 1. Map out the... [Read more]

API (automatic programming interface) is a series of rules that “allow for an application to extract information from a piece of software and use that information in their own application”. When it comes to doing business online, data collection and analysis are the most important elements. API is useful to you in this. HubSpot columnist... [Read more]

Finding a right market for your business to grow is a challenging task. It requires an in-depth analysis and understanding of the market to find the right niche market. HubSpot columnist Meredith Hart has shared a five-step process to help marketers find the right niche market for their business. Hart says, “Working in a niche market is a way... [Read more]

Graphics plays an important role to persuade people to make a purchase. The emojis have been with us for a long time now and brands use them for various purposes. HubSpot contributor Allie Decker has published a guide to use emojis for marketing. On ‘why marketers should use emojis’, Decker says, “Here’s why you should use emojis. Emojis... [Read more]

HubSpot’s Carly Stec has compiled a list of 25 of the best WordPress plugins for marketers. The list includes plugins like Jet Pack, The SEO Framework, Just Writing, Pretty Link, Google XML Sitemaps and more.  Stec says, “Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your... [Read more]

The Marketing Week team has published a video on ‘How to create a culture of marketing effectiveness’ featuring Mark Ritson. Marketing Week team says, “Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier... [Read more]

Copyblogger has announced the launch of ‘Persuasive Copywriting 101’ its first copywriting course for content creators. About the course: Each lesson is available as a webinar-style video, audio only, or by transcript. You can choose the way you like to learn — and review the material as often as you like. Your teacher for the course is... [Read more]

Link building is a task that never ends. We adopt different strategies for getting quality links to our websites. Infographics have been with us for more than eight years now. These graphics have been key drivers in the link building tasks in the past. MOZ contributor Darren Kingman has posted an analysis he ran to test the effectiveness of infographics... [Read more]

MarketingProfs team is hosting a webinar on ‘How Content Marketing Is Driving the Future of B2B’ on Thursday, October 25 at 2.00 pm ET. The MarketingProfs team says, “Today’s business leaders expect marketing to deliver revenue and higher ROI. We believe marketing should focus on providing amazing customer experiences. And yet,... [Read more]

Facebook, YouTube and Instagram are the names to think about when it comes to social media marketing. The brands get maximum exposure and an opportunity to enhance their sales. Entrepreneur contributor Brian Hughes has shared expert tips on maximizing the brand impact on these three platforms. Hughes says, “Social media is the most important component... [Read more]

Entrepreneur contributor Lou Casale has shared some useful ideas on the kind of email content that helps marketers get their subscribers’ attention. Casale says, “To figure out what makes an email successful, I took a look in my own inbox. I looked at emails I’ve recently received from businesses to try to understand what works and... [Read more]

Search Engine Optimization is an essential process that requires your constant attention and it deserves so as it is rewarding too. With healthy SEO tactics you can try to improve your web traffic and get more sales done. Entrepreneur contributor Syed Balkhi has shared four steps to help brands get more seasonal SEO traffic and improve their business. Balkhi... [Read more]