Search Engine Optimization is an essential process that requires your constant attention and it deserves so as it is rewarding too. With healthy SEO tactics you can try to improve your web traffic and get more sales done.

Entrepreneur contributor Syed Balkhi has shared four steps to help brands get more seasonal SEO traffic and improve their business.

Balkhi says, “If you want festive shoppers to find your website and all the awesome products you have to offer among the glut of other businesses on the web, your SEO needs to be optimized for the season.

And the good news here is that there’s no need to completely overhaul your SEO strategy; all you need to do is make a few little tweaks to push yourself ahead of the competition. So, don’t waste another minute; the holiday season is right around the corner. Here are four simple steps to boost your seasonal SEO traffic.

Get specific with seasonal keywords.

You’ve already got a list of keywords that drive traffic to your site year-round, but for the holidays you need to incorporate some seasonal keywords. Consumers will be scouring the web for the perfect gifts and using holiday specific search terms to find them. You can use Google Trends to discover what key phrases users are searching for during this holiday season. That way, when shoppers start searching for those phrases, you can be found weeks, even months, before your competition”.

4 Simple Steps to Boost Your Seasonal SEO Traffic