Link building is one of the ways to maintain good search engine rankings. When it comes to achieving good PageRank or a far as the way search engines treat your site content matters a most today as it leads to promotion of your brand. Search Engine Journal columnist Benj Arriola has shared a chapter “Why Links Are Important for SEO” from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. It highlights the ways you can nurture links for effective SEO. Arriola says, “A link or hyperlink is a clickable object on a webpage that leads... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly’. The MOZ team says, “Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect... [...]

Quality links are an asset to the marketers as most search engines evaluate the kinds of links your site is getting and rank your site accordingly. Search Engine Land columnist Kevin Rowe has shared two tricks to generate links that can help you get more web traffic. Rowe says, “Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others begin to share... [...]

MOZ has published the Whiteboard Friday video featuring Britney Muller on ‘Image Link Building’. The MOZ team says, “Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images”. Image Link Building MOZ  [...]

Link building remains at the center in growing your online business. Quality links help your sites get higher search rankings. You can use various forms of content to get more links to your sites. CMI columnist Aleh Barysevich has shared five content types that can get you more links. Talking about infographics, Barycevich says, “Infographics are one of the most popular types of link-building content. Over half (53%) of the SEO experts create cornerstone infographics and 61% of those find them to be an efficient means of earning backlinks. Jubaer Prodhan, SEO specialist at Vendasta Technologies,... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies. Fishkin says, “This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them”. Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) MOZ  [...]

Link building is an important process to achieve good search engine rankings. There have been several link buildig tactics which came and disappeared. Search Engine Land columnist Kevin Rowe has shared ten 10 ways to generate links with online influencers. Rowe says, “Recent research by Sumo found that only 20 percent of all content is even read, on average — so it’s key to bring your A-game in order to have people actually read it. Here are some ways you can bring in more readers: 1. Publish unique research Stone Temple Consulting does a good job of this in the search marketing industry.... [...]

Link building is an important aspect of the marketing. Natural and quality links help you get credibility for your content and the website. CMI contributor Julia McCoy has shared four tips to help marketers secure natural and high-quality links for their content. McCoy says, “By committing to earning instead of building, you no longer have to worry about Google’s constant algorithm updates affecting your ranking. Because, at the end of the day, attempting to outsmart Google’s engineers is a game you will lose. Commit to earning links rather than building them. And do it using these four... [...]

Quality links help your site indexed well in the search engines. Internal linking also helps your sites to be authentic. All the search engines consider quality links as one of the important parameters while ranking the sites. Search Engine Land columnist Chris Long has shared three ways to help marketers improve link equity and improve their search engine rankings. Long says, “For many websites, there is a big opportunity to improve upon the link equity that has already been established. The best part about all of this is that these issues can be addressed internally, as opposed to link... [...]

It is very important to have high quality incoming links for getting your site featured into the search engines. With more links coming in, a site is seen as ‘authentic’. In the latest Whiteboard Friday edition, MOZ’s Rand Fishkin has shared three link building tips to help webmasters build more links to their sites. Fishkin says, “Let me walk you through what is essentially a half a day of work, maybe three or four hours of work to try these three tactics that will almost certainly get your business or your organization the first handful, let’s say 50 links that you... [...]