Eric Devaney says, “One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. It’s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. While your website might once have been an indiscernible blip on the world wide web’s radar, it’s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. Sounds... [...]

Jon Powell says, “About a year ago, I remember a conversation I had with Arkadi, a fellow reader of the MarketingExperiments Journal. We were talking about the potential of doing some research together on one of his websites, Ecolinewindows.ca. As part of that conversation, we were working on an ROI scenario, and we came to a point where it was necessary to figure out just how much opportunity there was to make improvements (while simultaneously understanding the customer ontology)”. Lead Generation: Simple text change leads to 104% lead capture increase MarketingExperiments Blog  [...]

Lisa Toner says, “When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. But never forget that behind every ebook download form and every demo request, thereare real human beings. Human beings with mood swings, families, insecurities, personal and company goals. If you knew these individuals personally, would you play mind games with them? Probably not. So why do so many marketers and salespeople opt to... [...]

Jesse Mawhinney says, “In this post we’ll teach you 35 ways to generate more inbound leads. These tactics have helped us grow one client’s website traffic sixfold, increase online revenue by 33% and consistently improve their online marketing results month-over-month. As you’ll come to learn, there’s no silver bullet to our inbound marketing success. Instead we look to optimize several areas of our client’s marketing strategies that collectively produce huge results. The following tips and tricks will work for both B2B and B2C organizations. In fact, these theories apply for almost... [...]

Hammad Baig says, “The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered why Television is so cheap, or why allot of well produced content on the internet is free? Well, it’s because of advertisement. As we move more and more towards the digital age, companies realize that in order to shine the spotlight on their product or service, they have to go where the people are, in our case Facebook“. How To Use Your Facebook Cover Image To Generate Leads Business2Community.com  [...]

Amy Gesenhues says, “Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting. According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups. Segmenting consumers based on four different stages of the purchasing process – from brand awareness to post purchase – LeadSift says its new ad targeting tool helps brands create messaging based on where the consumer may... [...]

Max Taylor says, “Once you’ve established your reputation as a marketer who delivers quality leads to Sales, you’ll be every salesperson’s best friend. But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative salesperson. And not every industry has a marketing funnel that lends itself well to online qualification beyond the initial consideration stage. The consideration stage is the second of three stages in the buyer’s journey.​ So what does the savvy inbound marketer do in... [...]

Mike Klevorn says, “Only a few years ago, social media was a task reserved for the intern– but who in their right mind would do that today? That’s because social media now plays a much more important role for business growth. For one, it offers a lifeline to generating and nurturing leads on their way to making a purchase. Some of the largest companies put major stock in the ability to fill the sales pipeline through social media and you can too. Personally, at my agency, I have seen months with a 20% social media conversion rate, often rivaling the number of leads from referral... [...]

Selena Blue says, “A common way to gain lead information is by offering free content, such as a white paper or guide. But if it’s free, why don’t we have 100% lead capture rates? Why do prospects provide their information for one PDF guide, but not for another? The answer may not be in the incentive itself, but rather in how you’re presenting it. Last week, I had the pleasure of joining Jon Powell, Senior Manager, Research and Strategy, MECLABS, on the MarketingExperiments monthly Web clinic, “Leveraging Content to Generate Leads: 3 simple tactics one company used to generate a 96% increase... [...]

Jeff Zabin says, “The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not. The research was conducted in Q2 2014 by Starfleet Media; 261 B2B marketing and sales professionals participated. The final report can be accessed here. Following are 7 key takeaways for B2B marketers to consider“. 7 Key Insights Into... [...]