Convince & Convert has published the latest episode of the ‘How Marketers Can Use Buyer Intent Data‘ The Convince & Convert team says, “How can marketers tell when customers are ready to buy? Data collected in the right ways can uncover insights that marketers need to nurture buyers throughout the entire customer journey. Joining this episode is David Fortino, the Chief Strategy Officer at NetLine, who shares lots of valuable insights on the world of buyer intent data and how data can help us truly understand our customers.” How Marketers Can Use Buyer Intent Data Convince... [...]
Archive for the 'Social Media Marketing' Category
The latest edition of LeadPal will be available September 25 at 11:00 NY Time. Since the first edition was released in 2020, it has been the ultimate solution for lead generation, trusted by over 10,000 marketers, bloggers, and small businesses. For the best deal, you don’t want to miss tomorrow’s launch because LeadPal is not just a tool; it’s a powerhouse for capturing verified leads, creating viral campaigns, and driving sales. Thousands of marketers have leveraged LeadPal to power their lead generation efforts and automate follow-ups, turning leads into loyal customers. With... [...]
B2B social media marketing strategies focus on building professional relationships by sharing industry insights, thought leadership, and engaging content. Effective use of platforms like LinkedIn helps drive lead generation, brand credibility, and customer trust. HubSpot contributor Ramona Sukhraj has published an article featuring 16 b2b social media marketing strategies for any and every industry. She says, “Even though B2C and B2B social media marketing both technically speak to individuals, there are still some key differences. And they all primarily come back to what messages and content... [...]
This is a reminder for the DMD webinar to be held on September 25, 2024. Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to Instagram’ on Wednesday, September 25, 2024. The DMI team says, “Whether you’re an aspiring influencer or a seasoned content creator looking to elevate your brand,... [...]
Data in marketing helps tailor strategies by understanding customer preferences and predicting trends. It drives personalized campaigns, optimizing engagement and ROI. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions’ Podcast, ‘How Marketers Can Use Data to Become More Goal-Oriented‘ The Convince & Convert team says, “In this episode, Tessa Barron, Senior Vice President of Marketing at ON24, talks about why marketers should shift their focus from traditional marketing tactics to a goal-oriented approach. Tessa explains how... [...]
Snapchat marketing leverages the platform’s unique, short-lived content format to engage younger audiences through creative, immersive campaigns. Brands use features like Stories, Lenses, and Ads to boost visibility, drive interaction, and promote products in a fun, dynamic way. Search Engine Journal has published ‘Snapchat Marketing: An In-Depth Guide For Businesses’. Annabelle Nyst says, “In this updated guide to Snapchat marketing, we’ll provide you with a deep dive into the multimedia messaging platform, explain who’s using it, and give you the strategies you need... [...]
LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Company Page Strategies for 2025 and Beyond’ featuring Michelle J Raymond. This episode covers the following: Why Businesses Should Focus on LinkedIn... [...]
Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to Instagram’ on Wednesday, September 25, 2024. The DMI team says, “Whether you’re an aspiring influencer or a seasoned content creator looking to elevate your brand, this webinar will equip you with actionable strategies to build and... [...]
Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms. Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’. Ashley Liddell says, “This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals. Discovering video content in the era of social search The... [...]
Social media platforms like YouTube, TikTok, and Instagram are ideal for video content, offering vast reach and engagement potential. These platforms enable brands and creators to connect with diverse audiences through creative, visual storytelling. HubSpot contributor Erica Santiago has published an article featuring the best social media platforms for video content in 2024. She says, “Finally, there’s Facebook. While 60% of marketers sharing marketing videos use the longstanding Meta-owned platform, it comes in fourth place for ROI, lead generation, and engagement. 13 Best Social... [...]