Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms. Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’. Ashley Liddell says, “This comprehensive guide equips you with the knowledge and tools to create compelling social media videos that capture attention, drive engagement and achieve your marketing goals. Discovering video content in the era of social search The... [...]

Social media platforms like YouTube, TikTok, and Instagram are ideal for video content, offering vast reach and engagement potential. These platforms enable brands and creators to connect with diverse audiences through creative, visual storytelling. HubSpot contributor Erica Santiago has published an article featuring the best social media platforms for video content in 2024. She says, “Finally, there’s Facebook. While 60% of marketers sharing marketing videos use the longstanding Meta-owned platform, it comes in fourth place for ROI, lead generation, and engagement. 13 Best Social... [...]

AI enhances Facebook advertising by optimizing targeting and personalizing ad content, improving engagement and ROI. It also automates data analysis, enabling more effective audience segmentation and ad performance predictions. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. The MiM team says, “In this video, I’m taking you behind the scenes to show you how I helped a friend transform their struggling Facebook ad account into a money-making machine using 4 simple AI-enhanced steps. We’re talking about turning... [...]

Pinterest marketing enables brands to visually engage audiences by showcasing products through curated, inspirational content. Its search-driven platform helps drive organic traffic and boosts conversion rates through targeted pins and boards. The latest Digital Marketing Institute podcast is ‘How To Build Your Brand On Pinterest’. The DMI team says, “In this episode, host Will Francis⁠⁠⁠⁠ chats with⁠ Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s... [...]

This is a reminder for the MarketingProfs webinar to be held on September 10, 2024. Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement. MarketingProfs is hosting a webinar ‘The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine’ on Tuesday, September 10, 2024, at 11:00 pm ET. The MarketingProfs team says, “This session offers actionable strategies for brands to optimize their localized digital presence across social media and search, authentically engage with... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s Working With Short-Form Video Today Categorizing Your Content: Sell, Engagement, and Culture Shots The 4-3-2 Rule: How to Be Strategic With Your Content. Social Media Examiner  [...]

Marketing with Instagram Reels in 2024 is a dynamic way to engage audiences through short, creative video content. It amplifies brand visibility and drives interaction by leveraging trends and viral potential in a highly visual and shareable format. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘4 Easy Ways to Make Better Instagram Reels’ featuring Shannon McKinstrie. This episode covers the following: Why Instagram Reels Matter How to Create Instagram Reels... [...]

Semrush has published a new video ‘Transform Your Social Media Reporting: Save Time with Automation’. The Semrush team says, “Say goodbye to tedious report creation and hello to efficient, automated insights. Ready to make your last manual report ever? Watch now and see how Semrush Social Analytics can save you time and effort!” Semrush    [...]

Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement. MarketingProfs is hosting a webinar ‘The Trust Paradox: Transforming Social Media Into a Trusted Discovery Engine’ on Tuesday, September 10, 2024, at 11:00 pm ET. The MarketingProfs team says, “This session offers actionable strategies for brands to optimize their localized digital presence across social media and search, authentically engage with local communities, and build machine trust simultaneously. Join Yext Chief Data Officer... [...]

Achieving social media marketing success requires consistent engagement with your audience and delivering valuable, targeted content that resonates with their needs and interests. Analyzing performance metrics and adapting strategies based on insights is key to sustained growth and brand visibility. Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How Uber Turns Cultural Moments into Social Success’. The Convince & Covert team says, “What does it take... [...]