Digital Marketing Institute has published an article featuring five key elements of a killer LinkedIn summary. The DMI team says, “Even as it enters its second decade, LinkedIn remains one of the most popular social networks not only for job hunting and recruitment but also for professional social networking. When you’re looking for a job or even just promoting brand ‘you’, it’s important to have a killer LinkedIn profile and summary. At any time, a potential employer could ‘drop by’ your digital CV and check you out or a recruiter could see you’re... [...]
Archive for the 'Social Media Marketing' Category
Using AI tools in your Instagram strategy can optimize content creation, posting times, and audience targeting for better engagement. They help analyze trends, personalize interactions, and enhance overall campaign performance with data-driven insights. HubSpot contributor Amt Rigby has published an article featuring useful tips on using AI tools in your Instagram strategy. She says, “HubSpot’s own social media team is leveraging AI to create more engaging, authentic, and on-trend content fast. I did some digging on the ways brands are using AI on Instagram and chatted with HubSpot’s... [...]
An Instagram content plan outlines what, when, and how to post to maintain consistency and engage your target audience effectively. It helps align visuals, captions, and hashtags with brand goals, ensuring steady growth and stronger audience connections. Search Engine Journal contributor Donna Almonte has published an article featuring eight steps to create an Instagram content plan. She says, “To support your brand’s conversion and success, this guide has a free Instagram content plan template and helpful tips that you can customise for your brand. So, let’s try to capture some of... [...]
Reddit marketing taps into niche communities to share valuable content, engage in discussions, and build brand awareness organically. By understanding subreddit culture and contributing authentically, marketers can drive targeted traffic and foster loyal audiences. The latest ‘HubSpot Marketing’ video is titled ‘The Latest Reddit Marketing Strategy for Business’. This video covers the following: How Reddit’s ecosystem actually works (and why most brands fail) 3-step system to build authentic presence on Reddit Reddit SEO secrets that can rank your content on Google Community... [...]
Using LinkedIn to get more clients involves showcasing your expertise through valuable content, endorsements, and testimonials. By actively engaging with your target audience and joining relevant groups, you can build trust and attract potential clients. Copybloger has published an in-depth article on using LlinkedIn to boost your client base. Charles Miller says, “I’m a big fan of doing conversational cold outreach on LinkedIn and other social platforms. The thing is, you need to do it correctly, and you likely won’t get good results if you don’t have a persuasive profile and some... [...]
Reddit marketing leverages niche communities (subreddits) to engage with highly targeted audiences through authentic discussions and valuable content. It helps brands build trust, drive traffic, and gather insights directly from engaged users. The latest ‘HubSpot Marketing’ video is titled ‘The Reddit Marketing Strategy That Actually Works: My 3-Month Blueprint’. This video covers the following: How Reddit’s ecosystem actually works (and why most brands fail) 3-step system to build authentic presence on Reddit Reddit SEO secrets that can rank your content on Google Community... [...]
The latest ‘HubSpot Marketing’ video is titled ‘Branding Masterclass: How to Create a Brand Strategy for Your Business’. This video covers the following: How to build a rock-solid brand foundation (mission, values, story) Define your unique brand voice and messaging that converts Create professional visual identity (logo, colors, fonts) Launch your first brand campaign organically (no ads required) Systems to stay consistent as you scale your business Step-by-step templates and AI prompts to speed up the process. HubSpot Marketing [...]
Facebook Advertising allows businesses to reach targeted audiences using advanced demographic, interest, and behavior-based filters. Its robust analytics and ad formats drive engagement, conversions, and brand visibility across Meta platforms. The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Tutorial: Meta Just Changed Everything’. This video covers the following: Intro: Why Facebook Ads Changed Everything Meta’s New Campaign Structure Explained Audience Targeting Evolution Placements, Devices & Brand Safety Updates Creative Strategy & Campaign... [...]
The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer. This episode covers the following: The Concept of Audacious Marketing How to Out-Human the Machines How a $1500 Pig Became a Marketing Sensation Breaking Bad Rules for Good Reasons Creating Awe to Break the Pandemic of Dull. Ahrefs [...]
The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham. This episode covers the following: The Power of Humor in B2B Marketing Measuring ROI in Social Media Strategies How Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation Integrating Humor with Project Management Software. Ahrefs [...]