Advanced LinkedIn networking involves strategic engagement through personalized outreach, content sharing, and leveraging mutual connections to build meaningful professional relationships. It focuses on quality interactions that drive career growth and business opportunities. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Advanced LinkedIn Networking: How to Connect and Convert’ featuring Michaela Alexis. This episode covers the following: Why Networking... [...]
Archive for the 'Social Media Marketing' Category
Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive. Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci. This episode covers the following: Why Video Experience Matters What is Video... [...]
The future of social media research lies in harnessing AI and big data to analyze user behavior, trends, and digital influence with greater accuracy. It will increasingly explore ethical implications, algorithmic transparency, and the societal impact of virtual interactions. HubSpot contributor Cassie Wilson Clark has published an article on the future of social media research. She says, “Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media: Consumers will shop directly on social media apps. Consumers will search for information... [...]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’. Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover: Why online writing is different Planning and structuring content Writing content Writing social media posts Editing content Formatting content Creating a style guide The role of AI”. The Marketer’s Guide to Online Writing Digital Marketing Institute [...]
Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening. She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews? That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost... [...]
Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’. Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape. Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements. Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion... [...]
Neil Patel has published a new video, ‘How to Build a $10M/Year Personal Brand’. He says, “Building a personal brand in 2025 is the fastest way to get insanely rich—but most people do it completely wrong. Today, I’ll break down the exact blueprint he used to build a $10M personal brand from scratch—and how you can do the same. Whether you’re just starting out or looking to take your brand to the next level, this is your step-by-step playbook to turning attention into income.” Neil Patel’s Blog [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Social Media Marketing World 2025 Highlights’. Here’s some of the energy we captured at Social Media Marketing World 2025! Social Media Examiner [...]
In 2025, a successful LinkedIn growth strategy focuses on thought leadership, consistent value-driven posts, and meaningful networking. Leveraging data analytics and niche communities, professionals build authority and expand influence effectively. Neil Patel has published a new video, ‘The Best LinkedIn Growth Strategy For 2025’. He says, “Everyone’s talking about LinkedIn in 2025—but almost no one’s using it the right way. In this video, I’ll walk you through the exact LinkedIn content and connection strategy I’d use to go from zero to high-paying leads, even if I... [...]
Facebook Ads testing allows marketers to experiment with different creatives, audiences, and placements to optimize performance. A/B testing helps identify the best-performing elements, ensuring higher engagement and ROI. The latest ‘HubSpot Marketing’ video is titled ‘The Best Facebook Ads Testing Strategy (Step-by-Step Tutorial)’. The HubSpot team says, “Tired of watching your Facebook ad budget disappear with little to show for it? In this step-by-step tutorial, we break down our proven 5-phase Facebook Ads testing strategy that helps you identify what actually... [...]