Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘. This episode covers the following: How social pros can approach working with non-sexy brands (and stay motivated) How Mitchell stays motivated when working on all types of content Mitchell’s take on how social media platforms and behaviors are changing How to get marketing clients with looking beyond vanity metrics Why employee-generated content is a huge trend today Why a desire to learn and try new things are a Gen-Z marketer’s secret... [...]
Archive for the 'Social Media Marketing' Category
In 2024, TikTok marketing leverages AI-powered personalization and interactive ads to drive deeper user engagement, with brands focusing on creator partnerships to boost authenticity. Enhanced e-commerce integrations and in-app shopping features make it a powerful platform for direct sales. Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘How a Legacy Brand Ran with Their TikTok Boom‘ This episode covers the following: The story behind the Spice Village revival and the importance of social listening How an unexpected TikTok virality took Lenox... [...]
Marketing on LinkedIn focuses on building professional connections and sharing industry-relevant content to engage a targeted audience. It emphasizes thought leadership and credibility, helping brands reach decision-makers and establish authority within their field. MarTech contributor Constantine von Hoffman has published a comprehensive guide about ‘Marketing on LinkedIn’. Hoffman says, “On LinkedIn, people can connect with colleagues, industry peers and potential employers. Companies can showcase products and services, generate leads, build brand awareness and establish “thought... [...]
LinkedIn video posts are a powerful tool for increasing engagement, offering 3 times more reach compared to static content. Videos help capture attention quickly, enabling professionals to share insights, showcase expertise, and build stronger connections with their audience. Search Engine Journal contributor Matt G. Southern has published an article citing a study that claims that LinkedIn video posts generate 3X more reach. She says, “Giegerich’s 90-day analysis revealed video posts consistently achieved higher reach than written content: Her lowest-performing video posts garnered nearly... [...]
Combining social media and SEO amplifies brand visibility and drives organic traffic by aligning content strategies across platforms, enhancing search rankings. This synergy boosts engagement, builds a stronger online presence, and effectively reaches target audiences. Search Engine Journal contributor Kristopher Jones has published an article revealing useful strategies to make social media & SEO work together. He says, “In this article, we’ll explore how social media can significantly boost your SEO efforts. We’ll delve into practical examples, consider the impact of recent industry... [...]
Having a strong social media following is crucial for brand visibility and engagement, allowing businesses and individuals to reach a wider audience. A loyal following boosts credibility, amplifies message reach, and fosters community, which can drive growth and influence. Copyblogger contributor Megan Mahoney has published an article featuring useful tips to grow social media following. She says, “Simply publishing content isn’t enough to grow a large social media following quickly. While you do have to publish content to achieve any social media growth, there are a handful of subtle mistakes... [...]
This is a reminder for the SEJ webinar to be held on November 7, 2024. Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask... [...]
In 2024, social media marketing is more dynamic than ever, focusing on short-form videos, personalized content, and interactive experiences to capture attention. Brands are leveraging AI-driven analytics to tailor strategies and connect authentically with diverse audiences in real time. Convince & Convert has published the latest episode of the ‘The Sweet Tooth of Social Media‘ This episode covers the following: The importance of manual work over automation A candy corn combo that might even convert the haters How they determine which brands and platforms get more attention Why... [...]
Building a cohesive group of your followers (what Seth Godin calls a “tribe”) is fundamental for lasting online success. You need a “space” where your group can: ➤ hang out together ➤ get the news about your current activity, plans, and interests ➤ participate in training and product launches you do. There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home. You can do it on your website by creating a section of the site for “members”. For example, How to Create a Membership Site shows... [...]
Marketing on Reddit involves engaging with niche communities by providing valuable insights rather than overt promotions. Effective Reddit marketing builds brand awareness and trust by participating authentically in discussions aligned with users’ interests. MarTech contributor Constantine von Hoffman has published a comprehensive article on Reddit marketing. He says, “Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms... [...]