HubSpot has released a free cheat sheet titled “The Six Marketing Metrics Your Boss Actually Cares About”. The HubSpot team says, “As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss?In this cheat sheet of metrics, we’ll share the six metrics that do. In this brief 12-page cheat sheet, you’ll find: 6... [...]
Archive for the 'LinkedIn Marketing' Category
Don Crowther is hosting a webinar on Thursday, May 9 at 9.00 pm EST. The topic of the webinar is ” Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing”. Webinar Details Organizer: Don Crowther Topic: Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing Day/Date: Thursday, May 9 Time: 9.00 pm EST – Time Zone Converter Register for webinar details. ‘ Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing’ Webinar [...]
Third Door Media is hosting a webinar on Thursday, May 16 at 1.00 pm EDT. The topic of the webinar is “Maximizing the Return From Your Facebook Investment”. The TDM team says, “Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance and measure Facebook ROI How to quickly spot and take advantage of Facebook optimization opportunities”. Webinar Details Organizer: Third Door Media Speaker: Rebecca... [...]
‘Business 2 Community’ is hosting a webinar on Wednesday, May 8 at 2.00 pm ET. The topic of the webinar is “Why AuthorRank is the Future of SEO and What You Need to do About it Now”. The ‘Business 2 Community’ team says, “If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google has stated that “the identity of individual agents responsible for content can be used to influence search ratings.”... [...]
Don Crowther is hosting a webinar on Thursday, May 9 at 9.00 pm EST. The topic of the webinar is ” Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing”. Webinar Details Organizer: Don Crowther Topic: Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing Day/Date: Thursday, May 9 Time: 9.00 pm EST – Time Zone Converter Register for webinar details. ‘ Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing’ Webinar [...]
HubSpot has released a free ebook titled “Expert Advice to Improve Your Marketing Today”. The HubSpot team says, “Looking for practical, actionable, and trustworthyadvice to start improving your marketing immediately? We asked experts from different corners of the marketing industry to reveal some of their best tips. This collection includes brilliant bits of wisdom and advice about topics such as content creation, SEO, public relations, Twitter, and lead generation. Expert contributors include: Ann Handley, CCO, MarketingProfs; co-Author, Content Rules Jay Baer, Founder... [...]
Marketo has released a guide titled “5 Ways to Encourage Customers to Share Your Content”. The Marketo team says, “Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage them to share your content, including ways to: Turn sharing into a game Identify, recognize, and reward influencers Appeal to altruism Give them something exclusive Let them co-create value Empower... [...]
Daniel Levis and Dr. George Huang are hosting a webinar on Tuesday, May 7 at 12.00 pm PT. The topic of the webinar is “Rapid Revenue Liftoff & Acceleration! Launching (or Re-Launching) Your Business Into Orbit Quickly (and Profitably)”. Webinar Details Organizer: Daniel Levis and Dr. George Huang Topic: Rapid Revenue Liftoff & Acceleration! Launching (or Re-Launching) Your Business Into Orbit Quickly (and Profitably) Day/Date: Tuesday, May 7 Time: 12.00 pm PT – Time Zone Converter Register for webinar details. ‘Rapid Revenue Liftoff & Acceleration! Launching... [...]
Don Crowther is hosting a webinar on Thursday, May 9 at 9.00 pm EST. The topic of the webinar is ” Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing”. Webinar Details Organizer: Don Crowther Topic: Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing Day/Date: Thursday, May 9 Time: 9.00 pm EST – Time Zone Converter Register for webinar details. ‘ Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing’ Webinar [...]
‘Business 2 Community’ is hosting a webinar on Wednesday, May 8 at 2.00 pm ET. The topic of the webinar is “Why AuthorRank is the Future of SEO and What You Need to do About it Now”. The ‘Business 2 Community’ team says, “If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come across the concept of AuthorRank, which AJ Kohn says “could be more disruptive than all of the Panda updates combined.” Google has stated that “the identity of individual agents responsible for content can be used to influence search ratings.”... [...]