HubSpot has released a free ebook titled “Conversion Centered Design”. The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate more customers? Learn how to beat the average and use design to help increase your landing page conversion rates. This guide, brought to you by Unbounce, will teach you everything you need to know about conversion centered design (CCD) and the critical... [...]

Marketo has released an ebook titled “10 Most Common Marketing Budget Pitfalls”. The Marketo team says, “Emails? You got that. Website? Sure. But how about … your marketing budget? Even the savviest marketers struggle to gain a complete and accurate picture of their marketing spend. Commitments, actuals, and estimates all change daily, and are spread across people, emails, spreadsheets, and finance systems. If you need to improve your marketing budget process, don’t miss this eBook. It clearly calls out the 10 most common marketing budget pitfalls and offers practical suggestions... [...]

MarketingSherpa’s “Content Marketing: A discussion about McGladrey’s 300% increase in content production” webinar replay is available. In this MarketingSherpa webinar, watch Daniel Burstein, Director of Editorial Content, MECLABS, interview Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Webb’s team developed a content creation engine to drive increased thought leadership and lead generation. Webb’s team also saw how their efforts maintained consistent traffic flow between 80,000 and 100,000 visitors to the site a... [...]

HubSpot has released a free ebook titled “The Future of Social Media”. The HubSpot team says, “We hear this often: Social media has introduced windows of opportunity for brands to improve their business. What we don’t hear is what is behind that window. It’s time to open those curtains and unveil that opportunity: context. Our marketing and sales conversations lack context – real, human context. Social media is where that context can be discovered. The future of social media is using context to personalize our conversations by focusing on people, not profiles. Download... [...]

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”. eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and consumer behavior, media buying and digital marketing. The webinar will address these key questions: •  In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences? •  How... [...]

HubSpot has released a free ebook titled “How to Generate Leads Using Facebook”. The HubSpot team says, “74% of marketers say that Facebook is important to their lead generation strategies. So what are you waiting for? Join these marketers  by downloading our latest ebook, How to Generate Leads Using Facebook. This guide comes complete with expert insights from the co-author of Facebook Marketing for Dummies, Andrea Vahl. Specifically, this 37-page will cover: The Type of Content You Should Post on Facebook How to Capture Leads From Facebook How to Start Advertising on Facebook How... [...]

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”. eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and consumer behavior, media buying and digital marketing. The webinar will address these key questions: •  In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences? •  How... [...]

eMarketer is hosting a webinar with on Thursday, June 20 at 1.00 pm ET. The topic of the webinar is “Key Digital Trends, a Midyear Update”. eMarketer team says, “Please join eMarketer for a mid-year look at the digital trends affecting marketers. We’ll be providing insights that cover important shifts in media fragmentation and consumer behavior, media buying and digital marketing. The webinar will address these key questions: •  In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences? •  How... [...]

Marketo has released an ebook titled “Definitive Guide to Social Marketing”. The Marketo team says, “The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download this eBook and learn how to: Staff your social media team and get your entire organization on board Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest... [...]

StrongMail has released a free guide titled “13 Cross-Channel Marketing Strategies for 2013”. The StrongMail team says, “2012 saw explosive growth of opportunities and challenges for marketers as they faced new emerging marketing channels and newly empowered consumers, and these changes and challenges show no sign of letting up. Marketing strategies must evolve and advance in order to remain relevant and valuable for today’s increasingly savvy consumer. Download this guide to see how you can graduate your campaigns into an arena of real-time relevance generating significant... [...]