Instagram has become one of the best platforms that enables marketers to connect with a huge mass. With proper techniques you can increase your Instagram following and strengthen your business. Entrepreneur guest writer Matt Sweetwood has shared thirteen expert tips to increase the number of your Instagram followers. Sweetwood says, “I was an early adopter of social media and have used social media to build a powerful personal brand. As a result, I am not taking the decrease in my Instagram engagement passively. So, I sought some tips and tricks from other Instagram experts so I could get... [...]

In a recent report, eMarketer has shared the findings from a survey conducted by online polling company CivicScience. The findings state that 34% of US millennials use Instagram daily, compared with 28% for Snapchat. Instagram Stories reaches more than 250 million users per day. Rimma Kats says, “Instagram has had a slight edge in daily users in the CivicScience poll since Q1 2016. The gap in the latest quarter is the widest the poll has found in the past seven quarters. Similarly, Instagram and Snapchat have roughly parallel numbers of millennials who say either that they have never used... [...]

Instagram is a great platform for the marketers to reach out a lot of people either directly or through influencers. For service-based business also Instagram provides an unique opportunity to market their business. Entrepreneur contributor Lesya Liu has published an article in which she has shared six ways service-based businesses can use Instagram for marketing. Liu says, “Service-based businesses seem to have more trouble with leveraging some of the most powerful networks, such as Instagram, because they’re lacking ideas on what to post. While it may seem like product-based businesses... [...]

With a lot of social contacts and followers you can prosper quickly. But to gain the initial base on a social network like Instagram is a challenge. To help marketers overcome this challenge, HubSpot has published a guide to get first 1000 followers on Instagram. This short guide is divided into 12 sections. On creating and optimizing your profile, HubSpot’s Lindsay Kolowich says, “First things first: Customize your Instagram profile to make it look good, tell your potential followers who you are, and give them a reason to follow you. How? Start by making sure your username is recognizable... [...]

Facebook and then the Instagram are the platforms that introduced the concept of social selling. You can set up an Instagram Store and sync up your inventory directly which acts as a catalog for your followers. Entrepreneur contributor Deep Patel has shared five tips on how to boost your sales on Instagram that has more than 700 million monthly users now. Deep says, “If you create high-quality advertisements and use these important selling tactics, you will be able to effectively sell your product over Instagram. 1. Create shopable content. One of the best options for selling via Instagram... [...]

The Instagram Stories has acquired more than 250 million users. On the other hand SnapChat offers a less competitive space for brands to stand out with customers. HubSpot’s Sophia Bernazzani has published a comparison between Instagram or Snapchat Stories. And it is a must see for the marketers. Bernazzani says, “Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively... [...]

Instagram takeover allows brands to take over someone else’s Instagram account temporarily and share content with their audience. In May, we shared HubSpot’s 7-step guide to hosting a successful Instagram takeover. Marketing Land’s Cley Williams has shared eight steps to host an Instagram takeover. On choosing the right influencer, Williams says, “Once you have successfully identified which goals and metrics to base the takeover on, the next step is to decide on the right host or influencer to take over your account. A host can be any sort of social media influencer — such... [...]

In the social media domain, Instagram is coming out as a powerful platform that delivers great results. Marketers are applying various tactics to improve their marketing efforts by applying various tactics. Marketing Land’s Tim Peterson has posted an article on how publishers and brands are using links in Instagram Stories to boost their web traffic. Peterson says, “Eight months ago, Instagram was a walled garden for brands and publishers. Other than buying ads that can carry links or using the “link in bio” loophole, companies struggled to migrate their Instagram audience to their... [...]

Mashable has announced ‘Instagram Marketing Crash Course for Entrepreneurs’. This course teaches how to improve audience engagement and achieve impressive results on Instagram. Mashable team says, “Instagram is one of the hottest emerging social media channels for commerce, and this course aims to teach you how to harness it to build your brand. Through practical strategies, methods, and tips, you’ll learn how to build an audience from scratch, gain thousands of new followers, and make money with Instagram. Access 23 lectures & 2 hours of content 24/7 Learn how to get... [...]

The Instagram ads allows businesses to drive awareness and increase their customer base through visuals. It is a unique opportunity for marketers to target 700 million plus users of this network. Entrepreneur writer Kim Walsh-Phillips has published a seven-step Instagram ad campaign blueprint to help marketers create outstanding ads. Kim says, “Review your Instagram posts and consider what your audience engages with the most. Are you racking up page upon page of comments on photos of people using your product? Or does the perfectly positioned hero shot of your product standing tall in all... [...]