Facebook has more than 2 billion monthly active users which makes it one of the most favorite online advertising destination. You might have already been doing the Facebook advertising now. A meaningful message should reach to your ad viewers for getting successful results. Entrepreneur magazine contributor Perry Marshall has shared seven ways to create a Facebook ad offer that helps you to get readers’ attention. Marshall says, “The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing ad fatigue. You can... [...]
Archive for the 'Facebook Advertising' Category
Images play a pivotal role in making you social media campaigns successful. With rightly chosen images you can deliver your message effectively and get better revenue. HubSpot has shared ab infographic to help marketers design effective social media campaigns with right-sized images. Lindsay Kolowich says, “When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between... [...]
Facebook is one of the most appropriate option for the Internet advertising. According to Pew research, this social network has more than 79% Americans as its users. A well-designed attractive ad can help you generate greater revenue on Facebook. A CMI article by Karola Karlson shares ten strategies to handle Facebook ads effectively. Karlson says, “My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. How do I keep up with all the updates and news?... [...]
Facebook is a pay-per-click marketing channel which enables the advertisers to reach the Facebook audiences and they have to pay every time someone clicks on their ads. Facebook is a great platform to publish your ads but finally your ads matter. They should be such that the viewer’s attention is caught easily. Small Business Trends columnist Ronald Dod has shared ten strategies to help you improve your Facebook PPC ads. Dod says, “When it comes to PPC, it’s incredibly important to always keep an eye on how much money you are spending and what you are receiving in return. Keep in... [...]
Facebook has announced the launch of new measurement solutions to enable advertisers see the impact of their ad campaigns on both Facebook and TV. This platform will also help advertisers to see incremental impact of both platforms when used together. The advertisers will be able to run a cross-platform brand lift study using Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift. The Facebook team says, “These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control) with an opportunity-to-see methodology for determining TV ad... [...]
Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week. According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes for the ad content. Sandberg says, “Today, we are announcing that we are strengthening our ads targeting policies and tools. First, we’re clarifying our advertising policies and tightening our enforcement processes to ensure that content... [...]
An effective advertisement should have call-to-action element which can inspire the viewer to take action. You might have got mixed results with your advertising experience on different networks including Facebook. To help Facebook advertisers get better ROI on their ad investment on Facebook, Entrepreneur columnist Kim Walsh Phillips has shared five ways in her recent article. Kim says, “By making a few small tweaks to your Facebook marketing, you can dramatically improve your results. You can attract better leads to your business and turn them into profitable sales. Ask any sales expert... [...]
Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]
Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]
Entrepreneur team is hosting a Facebook live event on getting real results from Facebook ads. During this event Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads. Andrea Huspeni says, “In a Facebook Live, Bond will share her hard-won experience with side hustlers, including myself, on how to use Facebook ads to find the right customers and get them to buy your product. Specifically, she’ll: Explain how to build a repeatable sales system (and why you need one) Describe the four ways to find your perfect customer: pixels, emails, video... [...]