Video has a proven track record when it comes to advertising on the Internet. To help its advertisers reap better results with the video, Facebook has announced four new features that help advertisers convert image ads into video ads. Facebook’s new Create to Convert framework allows you to add lightweight motion to still images to create more compelling and effective direct-response ads. The new features are: Basic motion Brand in motion Benefit in motion Demon in motion. The Facebook team says, “We conducted 49 studies with brands using these production methods and saw a positive... [...]

Facebook has removed 5,000 ad targeting options which were prone for misuse in the advertising. According to Facebook, this will minimize the risk of abuse in the ads. Here’s what the Facebook team posted about the removal of the ad options: We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes... [...]

The Shopify team has published a podcast on ‘Building Hype for New Product Releases Through Facebook Live’ featuring Marley Marotta and Latif Hamilton. Shopify team says, “In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live. Marley Marotta and Latif Hamilton are the founders of Spirit Hoods: the original manufacturer of animal-inspired faux fur accessories for men, women, and... [...]

Facebook has updated its video ad metrics to help advertisers measure the performance of the advertisements on the platform. The company has removed redundant and infrequently-used video metrics. The changes will allow the advertisers to measure unrepeated seconds in their ads. The Facebook team says, “Businesses have told us they’d prefer that these two metrics only count unrepeated seconds watched to more accurately measure consumption, so we’ll be updating how we calculate these two metrics across all video reporting in Ads Manager and Page Insights to no longer incorporate watch... [...]

Yesterday, we reported that Kevin Fahey was releasing his latest set of checklists this morning. This one is on using Facebook Messenger to automate your marketing. Fahey’s Messenger Marketing Checklists contain checklists and video training that cover everything you need to know about Messenger marketing. In total, you’ll get 22 step by step checklists and 3 training videos. To top off the training with even more value, Fahey is incliding Private Label Rights to these checklists so you can use them any way you wish, including selling them. Here are just some of what you are getting in these... [...]

If you want to stay ahead of the game, you need to understand Facebook Messenger and use it (and its automation capabilities) wisely. Messenger Bot Marketing is the biggest game-changer since the start of email marketing . If you don’t want to be left behind, you will want to get on board. With 1.5 billion monthly active users, it can be a goldmind for savvy marketers. Whatever your niche, your potential customers are waiting in Messenger. Kevin Fahey has studied Messenger for over a year and is now sharig what he has learned in the run-up to his new product launch. If you signup quickly... [...]

Entrepreneur magazine team has published a video featuring Scott Oldford on ‘How Much Do You Really Need to Spend on Facebook to See Profits?’. The Entrepreneur magazine team says, “In this video, Entrepreneur Network partner Scott Oldford talks about how you can make Facebook ads work for your business, depending on your goals and budget. Managing the finances of your business is part and parcel to running ad campaigns. Olford estimates that, to achieve any profit, you should try to get one person out of 100 potentials. This means you should aim to get one person to buy a product... [...]

An artistically designed Facebook Page can do wonders for you. It works as one of the best promotional tools for your products and services. HubSpot columnist Lindsay Kolowich has shared 21 of the best Facebook Pages. Kolowich says, “Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website. So, we combed through the web to find 21 Pages... [...]

January 2018 onward Facebook had stopped advertisements that promote cryptocurrency and other financial products From June 26, the company is going to allow ads that promote cryptocurrency and related content from pre-approved advertisers. Rob Leathern, Product Management Director at Facebook says, “Advertisers wanting to run ads for cryptocurrency products and services must submit an application to help us assess their eligibility — including any licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.... [...]

Facebook advertising is seen as one of the most cost-effective marketing tactic and an easy way to reach out larger audiences. Rightly created and targeted Facebook ads can make your ROI grow. Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance. Tariq says, “Here are the steps to quickly make Facebook ads work for your business: Do your research. You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual... [...]