HubSpot has published a new video ‘Facebook Small Business Strategy 2023’ answering some important questions. The HubSpot team says, “Facebook has enormous potential reach for your small business if you know how to optimize your business page and navigate the Ads Manager—which we’ll show you in this video. We’ll also reveal the power of audience engagement and highlight the benefit of Facebook Insights to further enhance your marketing efforts. This video is the perfect starting point for small businesses seeking to make a big impact on Facebook.” https://www.youtube.com/watch?v=8lMdoMMdz8k HubSpot [...]
Archive for the 'Facebook marketing' Category
HubSpot has published a new video ‘Facebook Ads in 2023: Important Changes You Should Know’ highlighting recent Facebook Ads changes. The HubSpot team says, “Facebook! It used to be a marketer’s dream, but does that hold up in 2023? Turns out, it does! In this video, we tell you everything you need to know about advertising on Facebook in 2023 — from costs, to formats, campaign management, testing, metrics, and more. Jump in with us!” HubSpot [...]
Facebook has added new features to the Facebook Reels product. Search Engine Land contributor Nicole Farley has published an article highlighting the three features. She says, “Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in Facebook Watch. Reels have also been added to the primary navigation at the top... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creator Content That Converts With Facebook Ads’ featuring Dara Denney. The SME team says, “Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? Discover how to create Facebook ads that convert with user-generated content.” Social Media Examiner [...]
Here is the latest episode of the Social Media Marketing podcast ‘Scaling Your Facebook Ads: A Proven Strategy’ featuring Charley Tichenor. The Social Media Examiner team says, “Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.” Social Media Examiner [...]
Facebook engagement is any action someone takes on your Facebook Page or one of your posts. Likes, comments and shares reflect the level of engagement on Facebook. HubSpot contributor Erica Santiago has published an article featuring 10 ways to improve your Facebook engagement. She says, “If you’re a page admin, you can track Facebook engagement by viewing engagement metrics under Page Insights. According to Meta, Page Insights is a tool for brands, businesses, and public figures to: Learn what posts their audiences engage with Track total likes and other metrics to see what audiences... [...]
A Facebook giveaway is a popular subcategory of Facebook contests. Giveaways always involve the gifting of something of monetary value to the contest winner. Hootsuite contributor Alyssa Hirose has published an article featuring seven creative Facebook giveaway ideas for 2023. She says, “Running a Facebook contest is easy enough, but there’s a few things to know before you embark on your first giveaway — both for the success of your Facebook marketing strategy and to make sure you’re not breaking any of the platform’s rules. Step 1: Know your goals Why are you running a Facebook contest... [...]
Search Engine Journal has published a new guide ‘Facebook Marketing: An In-Depth Guide For Beginners’ featuring useful advice for Facebook marketing success. Brian Fredrick says, “The very first thing you need to do to launch your marketing efforts on Facebook is to create a page for your business. It’s free to set up and gives you a place for people to like or follow you. It also gives you a chance to engage with your customers (and potential customers), and share content with them via posts. In your web browser, go to facebook.com/pages/create and select the category that... [...]
Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend. Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To... [...]
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