A strong social media strategy is essential for brand visibility, audience engagement, and business growth. It ensures consistent messaging, targeted outreach, and measurable results. HubSpot contributor Allie Decker has published an article on creating a strong social media strategy in 2025. She says, “Social media is more than a promotional tool; it is a core component of brand engagement, sales, and customer retention. Without a structured plan, businesses risk investing time and resources in content that fails to drive meaningful impact. “One of the biggest challenges, I think, social... [...]
Archive for the 'Social Media Marketing' Category
Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively. HubSpot contributor Ryan Philemon has published an article featuring 10 examples of video marketing on Facebook. He says, “Check out these lists I put together of best practices and top industry examples to get your creative juices flowing. Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. First, read up on current video marketing... [...]
HubSpot contributor Martina Bretous has published a checklist called Social Media Basics. She says, “Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty. Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand... [...]
Today, Jeanne Kolenda releases Multimodal Social Pro for marketers everywhere. In today’s digital economy, marketers face the daunting challenge of maintaining a robust social media presence across multiple platforms. Juggling different accounts, crafting engaging content, and ensuring consistent posting can be both time-consuming and overwhelming. This complexity often leads to missed opportunities for engagement, clicks, and conversions. Enter Multimodal Social Pro – the ultimate solution to revolutionize your social media strategy. This powerful tool is specifically designed to tackle... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Brooke Sellas. This episode covers the following: How Social Care Benefits Marketers and Business Owners Social Care Defined Implementing the Social Care Strategy, Step 1: Conversation Tactics Implementing the Social Care Strategy, Step 2: Acquisition Tactics Implementing the Social Care Strategy, Step 3: Retention Tactics Implementing... [...]
Media planning tools help marketers efficiently select the right channels and allocate budgets for maximum reach and impact. These tools analyze audience data, track performance, and optimize campaigns to ensure effective media strategies. HubSpot contributor AJ Beltis has published an article 13 useful media tools. He says, “Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets like TV, publications,... [...]
Social care helps marketers and business owners by enhancing customer engagement, building brand loyalty, and improving reputation management. Proactive support on social platforms drives trust, retention, and sales growth. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Nikki Rausch. This episode covers the following: How Social Care Benefits Marketers and Business Owners Social Care... [...]
Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful strategies for marketing on Threads. He says, “When Threads announced it was beginning a limited test of advertising in January 2025, it said the platform had 300 million monthly actives. It also said three out of four people on Threads follow... [...]
Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute [...]
Facebook Ads retargeting helps businesses re-engage users who have previously interacted with their website, app, or content. By delivering personalized ads based on past behavior, it boosts conversions and maximizes ad spend efficiency. The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Retargeting – A Complete Guide for Small Businesses’. The HubSpot team says, “Transform abandoned carts into sales with this comprehensive Facebook retargeting strategy! In this video, We dig into the power of Facebook ad retargeting to drive conversions and... [...]