Social media marketing plays a pivotal role in modern-day business strategies, offering unparalleled opportunities for engagement, brand building, and audience growth. With billions of active users across various platforms, social media provides businesses with direct access to their target demographics, allowing for tailored content delivery and real-time interaction.

HubSpot contributor Flori Needle has published a data-backed article on the best times to post on social media in 2024.

She says, “According to a survey conducted by CoSchedule of 30,000+ brands, the best times to post on social media are 7:00 PM, 3:15 PM, and 8:41 AM. The best days to post are Fridays, Wednesdays, and Mondays.

Here are some of the most recent and relevant studies around the best time to post on Instagram:

  • Based on analyzing 5.5 million social media posts, Buffer states that the best times to post on Instagram are 7 AM to 8 AM on weekdays.
  • According to the same report, the best day to post on Instagram is Friday. The worst day is on Sunday.
  • The worst times to post are 11 PM to 12 AM and 1 AM to 2 AM.”

The Best Times to Post on Social Media in 2024 [New Data]

HubSpot

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