Answer Engine Optimization (AEO) focuses on structuring content to directly answer user queries, helping it appear in featured snippets and voice search results. It enhances visibility by aligning with how modern search engines deliver quick, concise answers. Semrush has published an article explaining Answer Engine Optimization. Zach Paruch says, “AEO matters because it ensures visibility when the user is interacting with an AI tool that does the talking. If your content is optimized for how AI finds and formats answers, you stand to be included in conversations that extend beyond appearing... [...]

Digital Marketing Institute contributor Nicai de Guzman has published an article featuring useful strategies to to build links for SEO. She says, “Backlinks don’t just signal trust — they also directly impact how search engines crawl, index, and rank your site. Crawlability: When reputable sites link to yours, search engine bots are more likely to follow those links and discover your pages. Indexation: Pages that are frequently linked to tend to be indexed faster and more reliably. Rankings: Google uses backlinks as a key ranking factor. A backlink from a high-authority site can significantly... [...]

In the ‘Ask An SEO’ series, Search Engine Journal contributor Helen Pollitt has answered the question: ‘Why Aren’t My Pages Getting Indexed?’. She says, “This is far from a unique problem; we’ve all experienced it! “I’ve done everything I can think of, but Google still isn’t indexing my pages.” Is It Definitely Not Indexed? The very first aspect to check is if the page is truly not indexed, or simply isn’t ranking well. It could be that the page appears not indexed because you can’t find it for what you consider the relevant keywords. However, that... [...]

AI Search in 2025 delivers highly personalized, conversational results by synthesizing information from multiple sources instantly. It prioritizes context, intent, and real-time relevance over traditional keyword matching.  Search Engine Journal is hosting a webinar, ‘AI Search Demystified: Future-Proof Your Brand For AI-Driven Queries’ on Wednesday, August 20, 2025, at 2.00 pm ET. The SEJ team says, “This webinar breaks down how to stay competitive by optimizing for how real people interact with AI. What You’ll Learn: Why UX,... [...]

Google AI Mode enhances search and productivity by leveraging generative AI to provide smarter, more contextual responses across Google products. It transforms how users interact with Search, Docs, Gmail, and more by offering real-time suggestions, summaries, and task automation. MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google AI Mode?’ featuring Tom Capper. The MOZ team says, “In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience... [...]

SEO in 2025 is driven by AI, user intent, and semantic search, making content relevance and experience more critical than ever. Success depends on optimizing for voice search, video, EEAT signals, and real-time algorithm shifts. Search Engine Journal contributor Dan Taylor has published an article answering the question, ‘Should I Still Invest In SEO?’. He says, “SEO is one of the few marketing channels that compound over time and investment. Paid campaigns stop the moment you pause spending, but a strong organic program can keep driving traffic, leads, and sales long after... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it’s time to hire... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance. ”  [...]

Even in an AI-driven search landscape, SEO is crucial for enhancing content visibility, trust, and authority. Optimizing for intent, structure, and AI-generated overviews ensures sustained organic reach and business impact. Search Engine Journal contributor Winston Burton has published an article featuring five ways to prove the real value of SEO in the AI era. He says, “As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO... [...]

Gaining more visibility in AI search requires optimizing content for intent, context, and structured data to align with AI-generated answers. Leveraging schema markup, natural language, and authoritative content helps improve discoverability across AI-driven platforms.  Search Engine Journal is hosting a webinar, ‘More Visibility In AI Search: What Your C-Suite Needs To Know’ on Thursday, August 14, 2025, at 12.00 pm ET. The SEJ team says, “Walk away with a clear understanding of how AI search advancements affect performance,... [...]