SEO in 2025 is driven by AI, user intent, and semantic search, making content relevance and experience more critical than ever. Success depends on optimizing for voice search, video, EEAT signals, and real-time algorithm shifts. Search Engine Journal contributor Dan Taylor has published an article answering the question, ‘Should I Still Invest In SEO?’. He says, “SEO is one of the few marketing channels that compound over time and investment. Paid campaigns stop the moment you pause spending, but a strong organic program can keep driving traffic, leads, and sales long after... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it’s time to hire... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance. ”  [...]

Even in an AI-driven search landscape, SEO is crucial for enhancing content visibility, trust, and authority. Optimizing for intent, structure, and AI-generated overviews ensures sustained organic reach and business impact. Search Engine Journal contributor Winston Burton has published an article featuring five ways to prove the real value of SEO in the AI era. He says, “As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO... [...]

Gaining more visibility in AI search requires optimizing content for intent, context, and structured data to align with AI-generated answers. Leveraging schema markup, natural language, and authoritative content helps improve discoverability across AI-driven platforms.  Search Engine Journal is hosting a webinar, ‘More Visibility In AI Search: What Your C-Suite Needs To Know’ on Thursday, August 14, 2025, at 12.00 pm ET. The SEJ team says, “Walk away with a clear understanding of how AI search advancements affect performance,... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Should We Optimize for AI Mode?’ featuring Chima Mmeje. The MOZ team says, “Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.” MOZ  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk... [...]

Search Engine Journal is hosting a webinar, ‘Proven AI Visibility: From SEO Strategy To GEO Tactics’ on Wednesday, August 6, 2025, at 12.00 pm ET. The SEJ team says, “These SEO & Generative Engine Optimization (GEO) tactics will include: How to show up in AI Search. Ways to increase AIO brand links. Proven SEO & GEO workflows you can steal. 👈 Grab a spot in this webinar, now. Wish you could control what LLMs are generating about your brand? If you’re not part of their training data or grounding sources,... [...]

This is a reminder for the SEJ webinar on July 23, 2025. AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Great Decoupling of Clicks and Impressions’ featuring Tom Capper. The MOZ team says, “Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy. Discover if you should embrace impressions as a new metric or... [...]