Marketing is a game of innovation and continuous learning. To improve your results you need to keep trying new ways to reach out and convince prospects to make a purchase. Many a times you succeed and sometimes face a failure. To help marketers avoid some some proven mistakes in their marketing process, MOZ columnist Miriam Ellis has share five most common marketing mistakes. Ellis says, “Here are 5 of the commonest foundational marketing mistakes I’ve encountered over the years as a Local SEO consultant and forum participant. If you run into these in your own work, you’ll be doing someone... [...]

Econsultancy  columnist Ben Davis has compiled seven experts’ predictions on the future of SEO in 2018. Davis says, “What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017? Thankfully, in this article we’re concentrating solely on SEO (..and breathe). We’ve already looked at the big trends from this year, now let’s look into the crystal ball with the help of some search experts. As usual, before we start it behoves me to point out some altogether more substantial reading material available to Econsultancy subscribers: SEO Best Practice... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Do Google’s New, Longer Snippets Mean for SEO?’. The MOZ team says, “Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.”. What Do Google’s New, Longer Snippets Mean for SEO? MOZ  [...]

In 2017, Search Engine Optimization saw several ups and downs depending upon the search engine algorithm changes. Econsultancy columnist Ben Davis has shared 2017’s five major SEO trends. Talking about Accelerated Mobile Pages (AMP) Davis says, “2017 has felt like quite a good year for search marketing and a busy one. My favourite change came quite late this year, only in November, when Google announced stricter rules on AMP. I think the jury is still out on Accelerated Mobile Pages, especially with the content not living on the publisher’s domain, but as a reader I like the speed.... [...]

Search Engine Land columnist Marcus Miller has shared an article preseting the SEO SWOT analysis to help marketers form their search engine strategies. Miller says, “When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics. Fortunately, there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites... [...]

Search Engine Optimization is something that requires constant engagement and observation which leads to successful rankings. SEO analysis consists of several metrics that help you get good ranks in search engines. Search Engine Land columnist John E Lincoln has shared 12 important metrics that you should be monitoring. Lincoln says, “As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Designing a Page’s Content Flow to Maximize SEO Opportunity’. The MOZ team says, “Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday”. Designing a Page’s Content Flow to Maximize SEO Opportunity [MOZ Video] MOZ  [...]

Digital Marketing Depot is hosting a webinar on ‘SEO in 2018: What’s hot, what’s not… A conversation with the experts’ on Thursday, November 30 at 1.00 pm ET. The webinar will focus on the the future of search engine optimization. The DMD team says, “Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down with two of the industry’s... [...]

SEO is a constantly evolving domain and marketers and webmasters need to keep themselves abreast of its updates if they want to perform well. Econsultancy columnist Marcus Tober has shared an article stating the current SEO trends. Tober says, “A couple of years ago, Google revealed it was using AI and machine learning techniques, such as its RankBrain system, to improve search results. This helps it better understand the intention behind the words that searchers type into the search box, with the ultimate aim of making results more relevant and providing the best possible results for each... [...]

To keep your sites rank high in the search engines you need to keep yourself up to date and keep tracing the search engine algorithms. HubSpot has published the Complete SEO Starter Pack to help webmasters with search engine optimization. Christine White says, “Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google... [...]