Search Engine Journal has published the State of SEO Report 2021. It highlights the state of SEO industry, the value of SEO, and more. The SEJ team says, “This annual report (we are planning to update it every year) has unique data, graphs, and insights from thousands of SEO professionals condensed into 49 pages for your reading – and strategizing – pleasure. State of the SEO industry: A look at current salaries, job titles, and experience levels. The value of SEO: How budgets are allocated and its value is measured. Threats and challenges: Get insight into the last 12 months of pandemic,... [...]

Click depth is the number of clicks it takes to go from a homepage to another page on a website. And, Canonicalization refers to a process for converting data that has more than one possible representation into a “standard”, “normal”, or canonical form. Search Engine Journal has published two articles titled Click Depth: Is It a Google Ranking Factor? and Canonicalization: Is It a Google Ranking Factor? to help marketers understand the importance of these two factors in SEO. SEJ’s Miranda Miller says, “Click depth is the number of clicks it takes to go from... [...]

SEO is one of the most required skills to grow your business and marketing today. With the right set of SEO strategies, you can get more and more visitors to your websites and convert them into customers. Ahrefs has published a new video ‘How to Become an SEO Expert in 2021’ to help you become an SEO expert. In this video, you’ll learn how to build your authority in the SEO industry. Ahrefs  [...]

With the right SEO tools, you can continue to get more and more traffic and improve the chances of making more online sales. Adam Connel has published a list of seven popular SEO tools to grow your business faster. He says, “In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical ‘best of’ style list… I’ll share my opinions on each one and give you an idea of how each one could fit into your SEO strategy and go beyond advertised features. 1. SE Ranking SE Ranking is best known as a rank tracking tool but it... [...]

Your content plays a pivotal role in getting your websites listed in the Google search. Also by creating relevant pages, you can drive more web traffic. Search Engine Journal contributor Roger Montti has published an article based on John Mueller’s recommendations on different content strategies. He says, “Google’s John Mueller answered a question about creating keyword targeted content. The question was whether one should build fewer but stronger pages that target the main keyword and the related keywords or split off the related keywords to their own web pages. In a way, the question... [...]

Google Search Central has published ‘Search Engine Optimization (SEO) Starter Guide’ to share some fresh ideas on how to improve your website. The Google team says, “Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide,... [...]

By combining your quality content with the right set of keywords, you can improve the chances of getting your site indexed in Google search. By following good SEO practices, you can have better chances to win at Google. SEOSLY’s Olga Zarzeczna has published an article highlighting 180+ SEO best practices from Google. She says, “Here I am sharing with you my notes from Google’s guide together with my own comments and insights. I was able to find 180+ best practices and tips for SEO there! SEO indexability & crawlability best practices   Use the site: command to check if your... [...]

Ahrefs contributor Joshua Hardwick has published ‘SEO Testing: A Simple (But Complete) Guide’ to help marketers understand SEO testing and run their SEO tests. This comprehensive guide covers the following: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO testing is right for you How to run an SEO test Examples of SEO tests. SEO Testing: A Simple (But Complete) Guide Ahrefs  [...]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Securing SEO Resources’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In the final instalment of the SEO Planning Series they talk about resources. Whether budget, people, tools or external support your SEO resources should always be aligned to your goals and enable you to reach them. Want to have more influence as an In-house... [...]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at three strategies to elevate some of those signals in the eyes of Google. 1. Increase topic depth with semantic SEO Although Google once looked only for keywords used to search, its natural language processing models now understand how search queries... [...]