Getting more and more visitors to your website is one of the basic requirements to achieve online business success. With a well-designed website and a strong SEO strategy, you can achieve your goals. AWeber contributor Sahil Kakkar has shared five SEO best practices to increase blog traffic and engagement. He says, “In this article, I will walk you through the details of mastering the art of optimizing blogs for your target audience. But how will you reach your potential users if they won’t be able to find you? Because Google’s search algorithm uses more than 200 factors to rank websites,... [...]

SEO is the backbone of any business today. It helps you move beyond barriers to attract more and more customers and get more sales done. MOZ contributor Daniel Marks has published a detailed article titled ‘How to Invest in SEO’ to help you make the most of your SEO efforts. He says, “This post will not cover what SEO work is actually worthwhile, or how to determine your SEO strategy, or how to hire the right SEO, or what tools to use, etc. Those are all aspects of investing in SEO that very much depend on your unique context. That said, hopefully this framework will help you... [...]

SEO practices continue to evolve with the search engine algorithm changes. By keeping pace with the ongoing search engine algorithm updates, you can get desired traffic to your websites. Neil Patel has published a new video ‘One SEO Trend That Is About to Change Everything in 2022 – And How to Use It In Your Favor’ to help you make the most from your SEO investments in 2022. He says, “SEO is about to change. Are you ready? Today I’m going to break down one SEO trend that is about to change everything in 2022 and how to use it in your favor.” Neil Patel’s... [...]

Your content plays the most important role when it comes to SEO performance. According to SEJ’s Matt Southern, by bolding important pieces of text in a paragraph, you can improve a webpage’s SEO and make the content easier for Google to understand. Matt has cited Google’s John Mueller’s in his article. He says, “Mueller adds that Google can usually figure out what’s important on its own, but bolded text makes the message more clear. “So usually we do try to understand what the content is about on a web page, and we look at different things to try to figure out... [...]

By optimizing your content for various online platforms, you can continue to achieve the best results from your content marketing effort. Search Engine Journal contributor Lily Ray has published a guide ‘Optimizing for Google News, Top Stories, and Discover’. She says, “Optimizing sites to appear in Google News, Top Stories, and Google Discover is unique in many ways from the process of earning rankings in the 10 blue organic links. This is because Google uses a variety of different organic SERP features to display recent or newsworthy content, each of which comes with its... [...]

Keyword clustering is a practice SEOs use to segment target search terms into groups (clusters) relevant to each page of the website. It is a fully automated process performed by keyword clustering tools. Search Engine Journal contributor Manick Bhan has published a comprehensive article on keyword clusters and how to use them. He says, “In order to harness the power of keyword clusters, it’s important to note that this strategy takes way more time and resources than a one-and-done approach to website optimization. It requires more keyword research, more content creation, and more work... [...]

SEO is an important element for your business growth. With a strong SEO strategy, you can continue to attract more web traffic and close more sales. Ahrefs has published a new video ‘5 Things in SEO that Aren’t Important’ to help you ignore unnecessary things in SEO. In this video, you’ll find out which 5 things in SEO that don’t matter and where you should focus your time and efforts instead. Ahrefs  [...]

SEO is an ongoing process. You need to continuously try new tactics to improve your web traffic and SEO is the key technique in getting more and more traffic. Search Engine Journal contributor Sam Hollingsworth has shared a list of 12 completely outdated SEO practices you should avoid. He says, “In this post, we’ll discuss the outdated SEO and marketing tactics that you should remove from your marketing playbook. 1. Misusing Keywords There are so many ways webmasters and marketers continue to misunderstand keywords’ role in general SEO initiatives, and how they should be used in the day-to-day... [...]

An external linking strategy is a process of following external linking best practices to benefit your website. HubSpot founder Dharmesh Shah has shared seven external linking best practices for SEO. He says, “According to Google, linking is one of the most important factors for achieving high rankings, you must understand how to use external linking to your advantage. Here are key external linking best practices to adopt. 1. Make the links relevant. When adding external links, don’t just add links for the sake of it. Instead, add links that direct readers to relevant content. Good external... [...]

Google continues to regularly update its algorithm. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2.00 pm ET. The SEJ team says, “Join us for our next Search Engine Journal webinar on Wednesday, December 15 at 2 p.m. ET with Mordy Oberstein, Head of Communications at Semrush, to learn how to improve the SEO of your landing pages and increase conversions, today. You’ll learn: The best content... [...]