Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole. On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part... [...]

The latest Ahrefs Podcast episode is titled ‘Stand out in a crowded market (4-STEP PROCESS)’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach The book that cost him $36,000. Ahrefs    [...]

A SaaS landing page is a focused web page designed to showcase a software product, highlight its key features, and drive user sign-ups or trials. It combines compelling visuals, clear messaging, and strong calls-to-action to convert visitors into customers. MOZ has published the latest episode of the Whiteboard Friday video ‘Optimizing Your SaaS Landing Pages in 2025’ featuring Liraz Postan. The MOZ team says, “Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product... [...]

SEO mentoring provides personalized guidance to help individuals or businesses improve their search engine rankings. It covers strategies like keyword research, on-page optimization, and link-building to drive organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Be an Effective SEO Mentor’ featuring Miracle Inameti-Archibong. The MOZ team says, “When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations... [...]

Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them)’ featuring Kristina Azarenko. The MOZ team says, “Discover three hidden technical SEO issues silently sabotaging your website! In this edition of Whiteboard Friday, republished from the Moz archives, SEO expert Kristina Azarenko reveals... [...]

Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]

AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, SEO & Content Trends To Prioritize In 2025’ on Wednesday, May 14, 2025, at 2.00 pm ET. The SEJ team says, “How should you stay ahead as AI reshapes search? What do AI Overviews mean for your SEO strategy? What’s the future of SEO & content marketing? Don’t... [...]

In 2025, SEO focuses heavily on user intent, AI-driven search algorithms, and high-quality, authoritative content. Success now depends on optimizing for voice search, mobile experience, and Google’s evolving ranking signals like EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). 4o Ahrefs has published a new video ‘SEO in 2025: How I’d Learn it if I Were Starting Over’. The Ahrefs team says, “In this video, I break down exactly what I’d do if I were learning SEO for the first time today — what still works, what doesn’t, how to use AI without... [...]

The latest Ahrefs Podcast episode is titled ‘The 4-step process to STAND OUT’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach. Ahrefs    [...]

Improving SEO rankings and traffic boosts your website’s visibility, making it easier for potential customers to find you online. Higher rankings drive organic traffic, increase credibility, and lead to better conversion rates. Semrush has published an article featuring nine ways to improve SEO rankings and traffic. Tushar Pol says, “Here are nine ways to improve your SEO performance: 1. Update Existing Content Refreshing existing content is often more efficient than creating new content from scratch. And you can see results much faster. How do you know which existing pieces need an overhaul?... [...]