Asim Mughal says, “If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization success. The internet is choke full of articles by search marketing experts who tell you that it is necessary to optimize your site for the terms that people are actually searching for. But when it comes to finding those terms and turning them into profitable keywords, this whole process is no easy feat. You have to put a huge effort to prepare a robust keywords list for your website. But here’s the thing… Keyword research doesn’t... [...]

Jayson Demers says, “One of the things I like most about search engine optimization (SEO) is the diversity of different approaches it offers that can work for it. You don’t have to use a one-size-fits-all, cookie cutter approach, and in most cases, you can’t. Still, there are some approaches that almost never work, to the point of being counterproductive or destructive for most brands that attempt to wield them. Why are they still around? Some of them are obsolete practices, serving as remnants of strategies that used to work; in these cases, companies may not realize that search engines... [...]

Jordan Kasteler says, “It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing. Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that competitor is displayed in, say, an answer box. The current... [...]

Joe Robison says, “For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. In a normal month, a temperature of 82°F would be slightly interesting, but it’s hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it’s likely Penguin volatility will continue for a few days.... [...]

Trond Lyngbø says, “Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls, it doesn’t work the same way. You fail. And fail again. “Juggling is tough,” you tell yourself. But it isn’t. Not if you learn how to do it. And then practice doing it. Search Engine Optimization (SEO) is like that, too. Without knowing how it works, you’ll fail. Often... [...]

MOZ team says, “Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, “ranking zero” or capturing an answer box in Google can mean increased clicks and traffic to your site. In today’s Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs”. How to Appear in Google’s Answer Boxes MOZ  [...]

Garenne Bigby says, “Websites that contain on-page search engine optimization are making active progress to gain higher rankings within search results through improved content. This process is done through editing different components of the on-page content as well as the metadata. Sitemaps are a very beneficial tactic for on-page SEO, but they are generally overlooked. A sitemap makes for quicker and more frequent process of website indexing. Sitemaps weren’t always seen as a must for SEO, but as more webmasters began implementing them, the more their benefits were recognized. Sitemaps... [...]

Derek Edmond says, “We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on behalf of this organization (even though I know we’re tackling so much more). But the real win is when this client refers new prospects to us because of the dedication we put in. The real win is when we know our... [...]

Joe Robison says, “A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely on Search Console more than ever. The “Search Analytics” and “Links to Your Site” sections are two of the top features that did not exist in the old Webmaster Tools. While we may never be completely satisfied with Google’s tools and may occasionally... [...]

John Doherty says, “I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even relevant to my day job at the time building links. While I read plenty of content about link acquisition, I also went deep into the geeky sides of technical SEO because it appealed to my web developer background. Every week or two, Google was announcing something new. Some new feature,... [...]