MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content’. The MOZ team says, “Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution... [...]

HubSpot has published a free guide ’20 SEO Myths You Should Leave Behind in 2018′ to help marketers achieve SEO success. About the guide To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the mobile intrusive interstitials penalty rollout in January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption. As a result, marketers are faced with the challenge of educating themselves about... [...]

MOZ columnist Jackie Francis has published the ‘3-Step Guide to Reviewing Web Page Content’. This guide is aimed at helping marketers review their content and make required improvements for the SEO purposes. Talking about the guide Francis says, “In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and... [...]

MOZ columnist  Britney Muller has shared the first chapter from the ‘Beginner’s Guide to SEO’. The chapter covers the basics of Search Engine Optimization (SEO) amd its importance. Muller says, “Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’. The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... [...]

Deciding budget for Search Engine Optimization (SEO) is a tough task for most brands. There cannot be a one solution to budgeting and it varies from company to company. Forbes contributor Jayson DeMers has shared a five-step process to make sure you are not overpaying for your SEO. DeMers says, “While there are many excellent resources that can help you learn the basics of SEO, many entrepreneurs prefer to outsource their SEO campaign to a vendor. Though they typically cost somewhere between $1,000 to $10,000 a month, the good ones are worth it. But what if you’re unknowingly overpaying... [...]

Your content plays the vital role in getting good search engine ranks. Apart from content, your techniques to get your sites rank high also matters. Search Engine Land columnist Ryan Shelley has posted an article on how these techniques, i.e. technical SEO can help you get good search engine rankings. Shelley says, “Technical SEO can help your site in the age of semantic search in a number of ways: Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone... [...]

Search Engine Land columnist Eric Enge has shared a case study defending the combination of on-page and off-page SEO for better results. Enge says, “I encounter many people who believe the basic blocking and tackling of search engine optimization(SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe... [...]

With the changing algorithms and policies of the search engines, marketers need to devise new strategies to keep earning the same results in the search engine rankings. Econsultancy’s Nikki Gilliland has shared three tips for creating an evergreen SEO strategy. Gilliland says, “There are many digital trends that are likely to impact SEO in 2018.  You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too. Monitoring market adoption Instead... [...]

App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only. Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity. Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app. Let’s take a look at four new growth trends in mobile app discovery. Mobile app discovery... [...]